You May Not Be Interested… In This?

Yes I totally get it… I really do.

Not everyone who has clicked on a call to action button on one of my blogs or one of my business offers is interested in building a home business.

Some people are simply,,, tyre kickers… and that’s…

…OK by me.

It is important to…

…”look before you leap”…

…into anything that you know very little about and online business development is something which is not suited to everyone.

You have to have a “WHY” which is big enough to create a “NEED”…

… and a “NEED” big enough to satisfy your “WHY”.

If all of this sounds like crazy ranting to you then you should just click out of this blog and not bother opening the next set of blog posts which will be coming your way from me over the next few weeks.

If… on the other hand… your “WHY” and your “NEED” are solidly imprinted in your mind you will completely understand the relationship between the two regarding  why most people turn to the internet to build their own home/online business.

Knowing your “Why” is the easy part. Satisfying your “NEED” is the most difficult part.

Satisfying your “NEED” requires a vision of what your home/online business will be and how it can be realised so as to be both sustainable and successful working with legitimate professional people who have developed proven business development systems which they use themselves and provide to their “Team” members in order for them to realise similar online business success.

If you are still reading this then you are of the latter group so…

…take a look at the series of online business articles as they appear in your In Box over the next few weeks. I hope there will be something of interest for everyone…

…even those who have not yet fully committed to becoming a Team Member in one of my online business opportunities…


…”look before you leap”

Kind regards





Trevor Tillotson

P.S. Skype me on trevor.tillotson with the title “home biz” if you would like to have a chat

Affiliate Marketing on Social Media

Hi Team

As promised earlier this week, here’e the first instalment touching on the different “online marketing/home business strategies.

Firstly I thought  we should take a look at…

…Affiliate Marketing (building a business to sell someone else’s product or system)

affiliatemarketing6As an Affiliate Marketer you really can improve your affiliate marketing business by using social media. Some people say you don’t even need your own website to become an affiliate marketer and in many ways, with the advent of social media this is true. Try using social media marketing in these ways to improve and boost your affiliate marketing business.

* Promote Quality Products and Services – It’s imperative that you keep the trust of the people you promote to. The only way to ensure that a product is amazing is to try it. At the very least try at least one product from each creator before you promote all their stuff. You want them to have top-notch customer care and a great product. After all, you’re telling your audience and your people to go buy it from that person.

* Create a Redirect – When you have an affiliate link it’s usually very ugly, and if the owner of the product changes their mind about the network they want to use you’ll have a hard time finding all the times you used the link. But, if you create a redirect you only have to change that link in one place if it should change. Find instructions on how to create a redirect on this site:


* Provide Quality Content – Don’t just post content for the sake of publishing. Instead, focus on quality content that has the interest of your audience. You don’t have to make everything be about the product you’re promoting, but it should all be related. It’s tempting to post videos of cats but unless you’re selling pet-oriented stuff, don’t do it. Keep it the most relevant that you can.

* Grow Your Email List – On every social media page there should be a way to get people to sign up for your email lists. If you get people on your email list from social media, then you can market your affiliate products directly to them, knowing they’ve already been interested.

* Set Up Your Own Facebook Page – With more than a billion people using Facebook worldwide, it offers a lot of potential for affiliate marketing. The best place is to start your own Facebook page for the offer you’re trying to promote. You can then post pictures of the product, testimonials, and more right through the page.

* Be Relevant on Twitter – Twitter is a great place to promote affiliate products but the stream moves so fast, and everything is so quick that you have to be extra creative to make it work. Personalize your messages, and recommend only products you know for sure are amazing and that are relevant for your audience. Use a link shortening service but ensure that they allow affiliate links.

* Pinterest Encourages Commerce – Unlike a lot of social media sites, Pinterest likes it when people conduct business on their site, so they make it relatively simple to do it with Pinterest gift pages. Just include your affiliate link within any image you share. Create a separate board for your affiliate products using your website URL, and then use the item URL for each of the pins you add to the board.

If you know that the products you’ve chosen to promote are valuable for your audience, there is no shame in promoting them the same way people promote their own products. Just follow the rules for each social media network as well as the product affiliate rules as you move forward.






Trevor Tillotson

P.S. Take a look at one of my affiliate businesses here …





P.P.S. SaleHOO is a business system promoting “Drop Shipping” …

…the ultimate way to sell someone else’s products

How to Go with Your Feminine Flow as an Entrepreneur

Many people are under the assumption that women are weak, powerless, and don’t succeed in business due to that. But, nothing could be further from the truth. Women are truly amazing in their ability to persevere. Just watch any woman laboring during child birth and you’ll know that women know how to get through a difficult time in order to experience the prize at the end. You can use those natural abilities, you see, without you realising it you instinctively know how to go with your feminine flow as an entrepreneur. As an entrepreneurial woman well able to lead yourself… and others to success.







* Use Your Natural Multitasking Ability – You can do much more than chew gum, answer the phone and walk. Women are able to focus well on many things at once because nature has given them the ability due to what it takes to raise children. Even if you have no children, you have that ability inside and you can call on it when you need it. Need to focus on a report in the middle of an airport? You can do it… equal to or more efficiently than the average male… sorry fellas!

* Be More Empathetic Because It’s Natural – Sometimes women are taught that their ability to care about other people’s emotions makes them weak, but it’s not true. Due to this natural ability to feel emotions deeply without it wrecking your ability to get things done, you can surround yourself with the right people to push you through to success.

* Self-Sacrifice Makes You a Winner – Women have a natural ability to sacrifice themselves for the greater good. They do it all the time in their family, using “me time” to work on a business or a goal instead of playing basketball with their buddies.

* It’s Ok to Embrace Your Curiosity – Women are also very curious, and it’s that curious nature that can lead them to entrepreneurial success. Don’t push that natural need to know down because you think it’s too masculine. Let it go and learn as much as you can to push your business forward.

* You Can Charm Your Audience – As a woman you have the ability to turn on your charm, smile, and look people in the eye without seeming like a predator. This can give you the ability to make your audience fall in love with you and become very loyal followers. This is particularly true when using video marketing using a business platform such as myInspiredMedia…


* Continue Being Open to Change – Most women are used to change because they experience so many physical changes as they grow, and as they have children. As an entrepreneur, change is the name of the game. If one thing isn’t working, move to plan B or C to find what works. Change is good.

* Take Your Power – Remember that everyone has a mom or a mom figure in their life, which means that you can be that powerful figure almost from the get-go when you embrace your femininity and allow it to be a guiding force in your entrepreneurial journey.

* Keep Communicating – Women are natural communicators and listeners. Remember the saying that you were given two ears and one mouth for a reason. Listen to others, mirror back what they told you and you’ll do better than you think.

Women are powerful, smart, assertive, open and awesome.You know how to go with your feminine flow as an entrepreneur, don’t mask your femininity if you want to be successful in business. Instead, embrace your feminine flow as an entrepreneur because that will never lead you astray.





Trevor Tillotson.

PS you can reach out to myInspiredMedia video marketing through this link…


How to Choose the Right Online Classes for You

There are so many choices for online courses today that they can become overwhelming. There are ways to figure out which online classes are for you, though, if you sit down and ask yourself a few important questions you’ll instinctively know how to choose the right online classes for you.

* Is the Course Legitimate? – When you’ve discovered a course about something you’re interested in, ask yourself if this course is put out by someone who truly knows and understands what they are talking about. For example, if you’re looking for a course on how to self-publish your first book, did the creators themselves do what they’re suggesting successfully? Or, is the course put out by a well-known university or college? When you answer that question you can move on to the other questions.

* Do You Want Credit for Your Course? – If you want some sort of college credit for taking the course, you need to find out if the course qualifies. Some will say that they qualify for continuing education units, in which case they do. If they don’t say so, then they probably do not offer any sort of college credit. That doesn’t mean the course is useless, though. Sometimes learning is for another reason outside of getting credit down on paper, such as to further your career. Often with online business training it is done in house provided by experienced top selling entrepreneurs who use the same systems, training and education to get the often amazing results that they achieve.

* Do You Have Enough Time? – Look over the requirements of the course and determine if you actually have the time to properly devote to taking the course. There is more to any course than going through the motions. If you really do want to learn how to choose the right online classes for you, you need to focus 100 percent on the tasks at hand so that you can come out of the course with the knowledge you need to succeed.

* Is the Course within Your Budget? – You never… ever… want to go into debt to take a course unless you’re sure that you can afford to pay off the debt soon (usually within six months is a good rule of thumb) or you know for sure you will devote yourself to putting into practice what you learn so that you can earn the money back. If the course is outside of your budget, you can work on earning the money first to pay for the course outright. There is never just one chance today for any type of course, no matter what the sales page says. Also, the choice of online businesses nowadays  can spread across many niches.

* What Value Does the Course Offer You? – Outside of learning something that the course teaches you, what other types of value does the course offer? Will you be able to put into practice what you learn to earn money, lose weight, or get your life in order? What are the benefits of taking this course outside of the immediate knowledge you’ll get?

* Will You Really Use the Knowledge? – This is the time you need to be honest and get real about yourself and your intentions. Usually the past is a good indicator of how you’ll behave in the future. Have you taken other courses that you did nothing with, or worse, you paid for it and did not even complete it? If you paid for a course or book or lesson that you did not even finish, what makes this one different? Will you really use this course?

* Is Your Internet Connection Good Enough? – This is very important because if you live in a remote area and the course is completely online with video, you may not be able to use the course if your internet connection is slow. Some courses are delivered in text via email and you can probably do those, but if the course has a lot of technology associated with it, make sure that you can view it properly before paying for it.

Ask yourself How to Choose the Right Online Classes for You and answer honestly before investing money in any online class. That’s the only way to be sure that you aren’t wasting your time, money and effort. Any type of online course can be beneficial if you devote yourself to learning the lessons and then put them into practice. Take a look at what I am doing to build my own home businesses to see if they are of interest to you. they each have their own educational training and business systems included.                             Take a look….











Kind regards





Trevor Tillotson

When to Price High and When to Price Low

It’s important to take a lot of things into consideration as you price each product you create. In fact, even as you create your product plans you should know what you’re charging, so you know how much is okay to invest in the creation of the product.

Here are some questions to think about to help you decide on how to price your product.

* Who Is Your Customer? – The most important thing to bear in mind is exactly who your customer is. How much money do they have to purchase your product? If your product is an extra purchase for them, how much extra do they have to spend? If your product is a necessity, how much does this person usually spend on this needed item? That information will let you know about the quality you can create based on how much they’re going to be willing to pay.

* What Benefits Does Your Product Give Them? – This is another important consideration, because if the benefits are worth a lot to your customer, you can charge a lot. If it’s a tiny benefit then your price will be low. It all depends on what you’re creating, who for, and what it does.

* How Much Extra Value Does Your Product Provide? – On top of the normal and obvious value that your product provides, what are the intangible benefits of this product? For example, does joining your club for a particular fee give them access to your personal time? If so, that’s a high-cost item.

* How Much Are Your Competitors Charging? – While you shouldn’t price to compete with competitors solely, it’s a good indicator of what your audience might be willing to pay. If someone has been in business for a long time, selling something like yours for a long time at a particular price, you can choose to price around that value as long as you aren’t lowballing yourself.

* What Type of Choice Can You Give Your Customer? – If you can offer more than one version, you can actually offer a high and low choice at once. Often, giving your audience a choice can help you with pricing decisions by letting the consumer choose. Offer different versions so that you can give a high and low price.

* Will the Price Enable Potential Promotions? – Remember if you price too low, your only choice when running a sale or promotion is to offer the product for free. So, consider whether or not you’ll want to run a lower price promotion in the future. If so, price higher.

* Is This an Entry or Higher Level Product? – If you have other products than this one, try to figure out where it fits into your product funnel and price it accordingly. Lower level products should be priced lower than your higher level products.

* Is This Product Part of a Continuity Program? – Often continuity programs can be priced lower on a monthly basis than you would charge if it was all at once. This is an excellent way to give people two prices. Monthly or a one-time higher price that is good for life. This strategy is a great way to earn more today.

When you price your products, your first thought should always be about the consumer, and the benefits and the value your products provide to them. Your last thought should be about how much it cost you to make, or what your competition is charging. Although all these things do play into the decision to price high or low, they should not be your first consideration.

What Online Classes Can Help You Learn about Business

There isn’t any limit today to what you can learn online. You can simply do a quick YouTube search and you’ll find out how to do almost anything – from how to cook a roast, to how to put rubber bands on your new braces. Online courses can be as official as a college degree or as informal as learning something from someone on YouTube. It’s up to you and depends on what you want out of it. But, know this: the learning never ends. Here are some of the many things you can learn online about business.

* The Best ways of Marketing Your Business Today – With online courses you’re going to learn the most up-to-date information available for marketing a business today. The reason is that things are changing much faster than any publisher can keep up. The information you find about online marketing in a text book is going to be outdated before it’s even published.

* The Types of Accounting and Finance You Need to Know – As a business owner you need to know enough about bookkeeping, accounting and finance to stay out of trouble, and thankfully you can actually learn that online. There are many short courses to help you with what a small business owner needs to know. Even the IRS has free courses for business owners.

* How to Organize Your Business Online – If you need to know how to better organize your business using online apps, the internet is the place to look for courses. Many software companies offer free courses on how to best use their systems, such as Basecamp for keeping your business organized.

* All about Managing Your Business – You can learn about how to manage almost any type of business online. You can sign up for courses on how to be a graphic designer, how to manage a lawn mowing business, or how to become a virtual assistant. It’s all about what you want to know and learn.

* Ways to Change Your Money Mindset – You can even get more serious about business by finding a coach who will help you work on your money mindset. They often offer courses on how to think differently about money. If you’re having trouble being successful even though you have a good idea, consider this path.

* How to Build Your Confidence – If you have poor confidence and want to get more, you can learn about that from someone who is an expert in the area. This can help you take your business to the next level.

* Tools Available for You to Use – One thing you may need to know that is best learned online is about the various tools available to use online to help you run your business. For example, you might not know about project management systems, email marketing systems and more.

* Types of Businesses You Can Run – If you don’t even have a business yet, you can learn about the different types of business that you can start. You can learn about anything from online business to bricks-and-mortar businesses, from people who have done it before you.

The trick to learning online is to set aside some time each day for learning, and some time for implementation.

What Obstacles Face Women Entrepreneurs and How to Overcome Them

As a female entrepreneur you may feel as if you’re facing an uphill battle. Some women, depending upon where they grow up, who their family is, and what type of community support they have, feel as if they’re all alone. But there are things you can do to overcome all the challenges you might face. It all starts with you.

* Improve Your Self-Confidence – Just because you are female doesn’t mean you have some sort of genetic anomaly preventing you from being successful in business. In fact, you can use all your femininity to improve your business. If you develop your self-confidence, you can succeed in anything you set your mind to. Success starts inside. Take a course, learn all you can, push your boundaries and your confidence will bloom.

* Finding Financing – It can be harder for women to get financing and funding for their business ventures; not because they’re not worthy, but just because they don’t have the connections that men often have in the business world. This is not always true, and if it is it doesn’t have to stay that way. You can learn to make better connections so that you can find funding for your ideas. Get involved with your business community and you’ll soon make the right connections. Never give up.

* Family Blocks – Often times the biggest obstacle in the way of a female entrepreneur is her family. Spouses, children, parents can all interfere by putting blocks in your way. Even Debbi Fields of the cookie empire had that problem where her spouse and her parents pooh-poohed the idea of her selling her now famous cookies. She didn’t listen, and look what happened:

Link –

* Cultural Expectations – There is no question that the culture you grow up in can make a huge difference in whether or not you feel as if you’re set up for success. While a lot of these forces are changing in first world countries like the USA and Canada, there are still expectations that once a woman becomes a mom, her first job is her family. You can overcome this too by not accepting that status quo. Fathers are important too and should take an equal interest in their children. If you let them, and expect them to, they will.

* Stresses Surrounding Your Choice – Often times, women are more affected by stress surrounding their choice to become an entrepreneur. This is mostly because women are often not as good at compartmentalizing their day as men are. If you set up care for your kids, and outsource household chores, you will be able to focus better and cut down on stress. Remember, it’s also okay to take your kids to the doctor, or go to the school play. You don’t have to choose.

* Choosing a Niche – There are so many things you can do as a woman entrepreneur that you might get stuck at square one trying to choose what to do. The thing is, you might be tempted to choose a stereotypical niche or you might choose to purposely avoid those niches. The way you should pick, though, is to throw out those ideas and choose what you’re good at and what you love that has a market. Do your research and choose based on facts and figures along with your heart, not expectations or preconceived ideas.

* Making Connections – It is true that when you attend business meetings currently, you’re going to find mostly men at them. This is not because women aren’t good at business, but women still have to fight their way out of their home responsibilities more than men. But go anyway and make connections. You can also start a woman entrepreneur club of your own or find one locally to attend.

* Failing to Plan for Success – A lot of women who want to start their own business, especially moms who are currently stay-at-home moms, don’t realize that they can be successful and so they don’t plan for it. They see their business as a hobby when it is just inches away from being a real success that can support their family better than any job. You can overcome this by not making that mistake. Start planning now for your success and take yourself seriously.

Women honestly don’t have many more challenges than men in the business world today, other than by perception. But, perception is reality as Dr. Phil says. You have to work toward fighting that perception that businesses are for men and not women with your family, society and yourself. You are just as capable as anyone else and you have plenty of role models and examples to prove it.

What Makes a Strong Password?

Yes, it’s me again still ranting on about password security.

Passwords are a necessary evil today, with the advent of hackers and thieves who would want to use your information to steal money or even your identity. Identify theft is on the rise and is a constant problem that everyone has to work hard to combat.


So, what makes a strong password?


* Uses Letters, Numbers and Symbols – A combination of letters, numbers and symbols is an important way to make a password strong and hard to break by a would-be hacker. If a system doesn’t allow you to do this, write to them and request them to upgrade their system.

* Is Long – Many people use short passwords because they’re easier to remember. However, if a password is easy for you to remember, it’s also easy for a hacker to steal. Use passwords as long as they allow, even if it’s 20 figures and characters.

* Is Changed Often – No matter how hard your passwords are, you should consider changing them often, at least every three to four months. The more you change your passwords, the less likely a hacker is to figure them out. Remember, they use software that runs through combinations allowed on your system, and over time they may crack it.

* Does Not Hold Meaning to the User – Do not use names, locations, dates, or anything that means something to you as a user. The password should be truly random in nature and never used for anything else other than that one account.

* Is Kept Secure – When you create a password, if you save it openly someone will take it. Sticky notes, notebooks not locked away, and unsecure storage systems will not keep your password safe. This is not what makes a strong password!

* Is Not Shared Widely – Don’t give your passwords to other people. You may want to put something in your will for your business partner or your partner and children about where they can find the passwords, but don’t share them openly. If someone needs your password, create a temporary one for them to use when they are using it then cancel it.

* Can Be Located When Needed – If you die or are injured or you cannot recall the password, you must be able to locate it. Usually locked away is a good place for them. A locked safe or file cabinet with updated passwords works great for password security.

* Is Used on a Secure System – You’ll need to ensure that you only start accounts with trusted businesses to start with. Then you’ll avoid problems that are often had by people who use bad systems. Gaming systems come to mind.

In fact, this is the only factor when considering what makes a strong password. It is that a password is only as strong as the user and the system it’s used on. Don’t start accounts with businesses that are not trustworthy, change your passwords often, and make them hard. Do your part to combat hackers and identity thefts.

This is so important that… I’ll repeat myself…

“… this is the only factor when considering what makes a strong password. It is that a password is only as strong as the user and the system it’s used on”.

Keep secure





Trevor Tillotson

What Is Native Advertising?

It’s hard to believe, but there is a lot of disagreement about what exactly native advertising is. The truth is, native advertising has been around a long time, but the form is improving by leaps and bounds and becoming less salesy as consumers become savvier. The idea behind native adverting is that it draws in the consumer as any other content you offer them, entertains them, engages them and offers them value – even if they don’t buy what is being offered.

The technical terms of native advertising are:

* In-Feed – This is like what you see on YouTube or Facebook when you sign on or search for something particular. It is usually labeled “sponsored” so it’s easy to spot, but is often just like other content that your users like to consume.

* Paid Search – A good example of this appears on Google Search. When you search for a keyword term, you’ll have the unpaid and paid results appear. Paid results are at the top and to the right, and organic is everything else. They are also labeled “sponsored”.

* Recommended – On if you scroll down, you’ll see recommended content to read. This is usually pushed out by a company like which syndicates other people’s content for a fee and then offers it to you on other platforms. It might say “these stories are recommended for you”. Usually it’s based on what the user is reading.

* Promoted – This is common on Amazon, Facebook and YouTube and will be listed as “promoted”. It is usually a post, a product or a video, depending on the platform. For example, on YouTube it will be a video and on Facebook it will be a post.

* In-Ad – Often these banners appear in the promoted content itself, and is delivered based on the content that it’s appearing in. This can be seen on YouTube when supposedly relevant ads are displayed on a video.

* Custom – This is paid content delivered in a variety of ways to users by publishers. They might be articles, guest posts, sponsorships and so forth that do not fit in the other definitions. They aren’t very salesy in nature and offer value of some sort on their own to the user.

What makes an ad “native” is its ability to camouflage its true nature to the audience by being relevant, valuable and useful to them, while at the same time promoting a product or service that the user probably needs. This type of advertising has been around a long time in the form of advertorials, but they’re getting more targeted and useful due to the way the internet gathers information from users.

This new technology enables marketers to get more specific about who and when such content is delivered, ensuring it’s consumed by the user at a higher rate than banner ads or traditional ads that are often ignored.

Different Ways to Keep Track of Your Passwords

There are some good and not so good different ways to keep track of your passwords. We’ll go over some pros and cons of each of the following ways so that you can pick which way will work best for your needs and security desires.

* Your Memory – Yes, this isn’t usually a great way. Even if you pick passwords you think you’ll remember, the truth is you will not remember. And if you did pick a poorly-developed password that you think you can remember, you’ll need it and forget it at the most important times. Plus, if something happens to you, what will your family or business partners do?

Business people standing with question mark on boards

* Password Managers – As discussed in an earlier posting this is software that keeps track of all your passwords and helps you with logins, some by providing one password for you to use with all systems and some by using other methods of identifying you to sign you in. This is the preferred way by most people who have many passwords to keep track of.

* Notebook – When you create any password, write them down in a password notebook that you then store in a locked file cabinet or safe. This is a great way and does work very well if you remember to always write them down and keep them up to date.

* Spreadsheet – You can keep a spreadsheet on your hard drive, in an external drive, or in cloud storage like Dropbox. The trick is to remember to keep it updated and delete old versions so that you’re not confused.

* Dropbox – Many people keep a file for each account they have in their Dropbox so that they can find the information when they need to. The trick is to remember your Dropbox sign-in so you can find the info.



* Sticky Notes – Some people love sticky notes and keep them all over their office with various passwords. This is a horribly inefficient and insecure way to keep track of your passwords, though, and can cause a lot of confusion.



* Password Conventions – This is a great way to develop passwords that you do not need to write down if you have the convention at least defined. It’s kind of like creating a secret code that only you can decipher.

* Browser Memory – This is not a great way to keep track but it’s probably the most common way that people keep track outside of thinking they’ll remember. When you let your browser remember the password, you won’t have to enter it each time you sign in. The problem is that sometimes browsers don’t update properly and you end up not being able to remember.

So there we have it. There are so many different ways to keep track of your passwords. Keeping track of your passwords is an essential part of life in today’s digital world. The most important consideration around how you choose to do it is that it must be secure, as well as save time and frustration. We are all wired differently… What way works best for you?





Trevor Tillotson



Understanding Digital Product Shelf Life

If you’ve ever wondered why the disappearing paper books causes some people concern, it’s possible that you may not understand that digital information has a shelf life. It might seem as if digital information is going to be there forever. But, as you save images, books, reports and other information, you have to remember that technology is growing at an astounding rate that will make the technology you’re reading this on right now obsolete some day. What happens to this data when the technology to access it is gone?

* History Could Be Lost Forever – You probably already have the problem at home with undeveloped film, or cameras you can no longer buy film for. As technology becomes more advanced and improves faster, the problem will grow faster. Will today’s digital images that you’re saving in the cloud still be there in five years, ten years or 100 years?

* We Are in the Digital “Dark Ages” – The truth is, according to many scientists we are literally in the digital dark ages in terms of what types of devices we’ll create in the future. If they are right, it will make it impossible to access the data we are creating today in the future.

* Improvements Also Means Destruction – As technology becomes better, faster, and smaller, it means that the old ways are destroyed in terms of being able to access them. For example, can you read a floppy disk now? Will you be able to read what’s on a jump drive in five years? What about historians 1000 years from now?

* It’s Already Happening – A good example of this problem is happening at The National Archives. They have historical data saved on paper up until a certain point. But during the Vietnam era, we started saving things electronically on tapes. Right now all that information is lost because we no longer have the technology to extract the data.

* It’s a Balancing Act – As you move forward with digital product creation, consider whether the product you create is important enough to save forever. Is it historically important? If so, you may need to figure out how to save it in a form that is accessible long term, such as by printing it out.

The fact is, we need to figure out how to save information for the future that is accessible in the future. But, how do we do that when we have no idea what will be available later? It makes sense that we should keep some of each technology now to enable us to be able to access information in the future. But, already you likely have old Word Perfect files you can’t get to due to not being able to run the old software on your new computer.

How To – Choose From The Top 8 Password Managers

If you choose to use a password manager to keep track of your passwords and keep your information safe, you should know what’s out there. Here’s How To – Choose From The Top 8 Password Managers which are the most highly rated password managers around.  Which software you choose will depend on your needs, your budget, and the features you want most.


1. Dashlane – This is a password manager and secure digital wallet that you can use to manage your password and your money. They have a free version and a paid version. It is recommended that you use the paid version to take advantage of all the features. If you need a way to keep track of all your account info in one spot that is secure, consider this one. The software also comes with an awesome password generator.

Link –

2. Zoho Vault – Zoho offers a lot of amazing apps and software to use in your business, and Zoho Vault is no different. It doesn’t have form filling capacity, but it works great as a password manager.

Link –

3. LastPass Premium – This is one of the favorites of online business owners due to the software’s inexpensive cost and the advanced features. They have had some security problems in the past, but people love them so much they stuck by them.

Link –

4. RoboForm – Billing themselves as the best and easiest to use password manager in the industry, RoboForm has been around a while and is trusted by many. They help you remember all your passwords and it works on any type of device. They use familiar bookmark-style logins that are popular with many.

Link –

5. LogMeOnce – If you need a password manager and a way to feel safe logging in while on an unsecure server, then LogMeOnce might be your answer. This software works on iPhone, iPad and Android too. It offers access to all platforms and is a great solution.

Link –

6. Password Genie – Brought to you by, this secure system helps you remember your passwords and logs you in to any system that you need. It has two-step verification which makes it secure, as well as a password generator and strength rater that help tremendously.

Link –

7. Password Boss – This system offers a free version for charities and is a fully-featured password manager that offers a lot of top end software features you’ll like, such as one password to access everything. They use bank grade security and are accessible from anywhere using multiple platforms.

Link –

8. True Key – This system is interesting because it can recognize you without you using any password at all to sign into the system and access your accounts. Once you set it up, you will be able to have access without concern. Using multi-factor authentication will ensure that you are who they think you are, keeping your information safe.

Link –

Hopefully this short guide on… How To Choose From The Top 8 Password Managers has been of use to you.

If your password list is as long as your arm – like mine – there is no doubt that any one of the available password managers will make your life easier, but which software you pick will depend on your unique needs and understanding of the technology.

Tips for Incorporating Native Advertising into Your Publications

If you’re going to use native ads in your publications, it’s very important that you know what you’re getting into and you stay true to the ideas, morals and values that you want to project for your brand. The first thing to understand is the different types of native ads that you can use.

* Within Feeds – Usually these ads appear on networks right in the information feed for users, with a label of “sponsored” on it. You can see a lot of these types of ads on Facebook, for example.

* Paid Search – This is seen on Google where the paid results appear at the top or right side of the search results, but look a lot like the other results.

* Recommended Widgets – You’ll see these on the right or at the bottom or side of other editorial content on CNN if you look. They are often pushed by a platform like

* Promoted Listings – These are used on platforms like Amazon or YouTube. They usually appear to the right side of other listings that are similar, and state that they are promoted or sponsored.

* In-Ad Units – These often appear near content and take users away from the page they are reading. They are considered relevant content.

* Custom – This might appear on iTunes, YouTube or other accounts that list sponsored content for very specific types of ads.

Create a Sponsorship Page

If you want to sell native ads, you’ll need to create a page that lets people know you want to accept sponsorships. You can create the page that allows you to control the user experience and ensure that any ad you accept meets your standards. You’ll want to list a publication calendar so that the businesses know what is coming up. This means that they will know what events, ideas, products, and content is relevant for your audience.

Practice Transparency

Ensure that your users know that you accept these types of ads and label them appropriately each time they’re included in your users’ experiences. Whether it’s a giveaway on YouTube, or a product haul, or mentioning specific ingredients for a recipe, let your users know that you’re being paid for that – or else they will grow not to trust you.

Say No

Sometimes you’ll get an offer that just doesn’t fit your ideals. It’s okay to say no. Money isn’t everything. For example, if you’ve tried a product and you don’t like it, it’s okay to tell the company that you’ve tried it and you don’t like it. They want to know the truth and will appreciate that. If a company sends you a free product unsolicited, it’s okay to show your audience and give it a bad review even when you got the product free. Say so in the review and be fair.

The important thing is to be sure that the product fits your ideas, morals, and goals for your business. If not, skip it. There is nothing wrong with making money doing what you love, and even for promoting products you will use anyway. But, don’t get carried away with the money and take on promoting things you don’t like and will never use.

Tips for Creating Strong Passwords

Passwords are a problem, not just for website users but also for website owners. You have to trust that your users will create strong passwords and not share them with others, and you have to ensure that the security you create is safe too. The best thing to do is teach everyone to create strong passwords from the start.

1. Write Them Down – First, whenever you create a password you should write it down and store it someplace secure. Keeping a password notebook that you put in your locked file cabinet is a good way to go. You’re going to keep it like a diary so that any person who accesses it can flip to the back page and find your most recent changes. Don’t tell the world that you have this notebook; put it in your will for your family or business partner.

2. Create a Password Standard – You can create a password standard for yourself that makes it hard for people to guess but easier for you to remember. It should be random but make sense to you only. Use this standard for every password you create.

3. Use Two-Step Verification – On websites that have it, always choose two-step verification because this is your biggest deterrent to would-be hackers. It’s kind of like how robbers don’t like to go into a locked car or house. Keep your passwords locked up and your accounts hard to get into, and they’ll leave you alone.

4. Close Out Unused Accounts – If you have online bank accounts, social media accounts, shopping accounts and any accounts that you never use that have passwords, consider canceling them. If you’re not using them, a hacker might decide to and you may not even notice.

5. Use Letters, Numbers and Symbols – The more random letters, numbers and symbols you can use, the better for security. Some systems don’t let you, but use everything you’re allowed to make the password the most random possible.

6. Make Longer Passwords – If a system lets you use 20-figure passwords, do it. The longer your passwords are, the harder it will be for anyone to guess or break into the account. It will take them much longer to guess 20 figures than it will seven.

7. Use Password Generators – These are really great for choosing truly horrible-looking and hard to figure out passwords. They’ll be truly random so that you can then use that as a password for the system. If you do this, be sure to copy and paste it someplace to save.

8. Ensure It’s Really Random – You want all passwords to be truly random without any identifying information within. No birthdays, anniversaries, locations or anything like that, even though it makes them harder to remember. Plus, do not use the same ones for each account you open.

9. Change Them Often – You should try to change all your passwords about every three to four months. You don’t need to do them all on the same day, but try to make it a habit to change them as often as you can to avoid problems.

If you follow this advice, you’ll likely not experience breaches as often as other people who do not use strong passwords. But remember – any service you use is still open to other types of breaches via the company, so choose where you create accounts and what information you share wisely.

The Reasons You Need Strong Passwords and How to Create Them

Hackers cause a lot of problems online, and making it harder for you to remember your password is one result of them. The main reason you need strong passwords is due to hackers. They use software to figure out your password, and then they use the information they get to break into your account to steal your information and even your identity. It’s just not worth it. If you want to prevent that from happening, here are some tips to help you create strong passwords that you can remember.

* Don’t Ignore Any Account – One problem with some accounts is that you may sign in once, create a password and never go back. This is not good for security. If you do sign up for something and create a password, it’s important to note it someplace safe so that you can go back and cancel the account or change your password every three or four months.

* Create Unique Passwords – Each password you create should be different. Don’t use the same one for every social media account or every bank account. This is asking for problems. Once they figure out one, they’ll end up with access to all.

* Set Up 2-Step Verification – When any account offers it, set up 2-step verification. This can sometimes be a pain, but it’s a good way to prevent hackers from getting into your information even if they somehow get the password. This is because this system notes location and devices and can prevent and alert you to hackers.

* Use Numbers and Letters – Not only should you use letters and numbers for your passwords, but also symbols when permitted. This will make it harder for any system to guess, as it gives that many more combinations of choices.

* Don’t Use Patterns – Any patterns are bad when it comes to passwords, because that’s the first thing a hacker or a bot will try when they are trying to guess your password. They’ll use common patters to hack into your systems.

* Get Rid of Biographical Data – Birthdays, anniversaries, and other important dates and locations are always a bad choice when it comes to passwords. Sure, you can remember them easier, but hackers and bots can guess them easier too.

* The Longer the Better – Longer passwords are always better due to the larger number of combinations a bot or hacker has to use to figure out your password.

* Consider a Password Manager – There are password managers that can help you keep track, and some people recommend them. Yes, there have been breaches of these systems too, but they know they’ll be under great threat from hackers so they work all the time on increasing security.

* Try a Password Convention – The best way to remember your passwords is to use a particular password convention that you make up for all your passwords. For example, let’s say you need to create a password for your Walmart account and one for your Google email. Start with certain letters and numbers that have no relationship, then add letters based on where you’re signing in.

* Write Them Down – Having a hard copy of your passwords will not only be useful for you, but also for your relatives if something should happen to you. Keep them locked in your file cabinet or safe, and change them every three or four months.

The sad fact is that you can’t prevent all data breeches. Your information is only as safe as the companies you sign up for. Even if you have the best password, if they don’t have good security hackers may still get your information. Set up security on your credit report, banks, and other important information so that you’ll always be alerted to any threats.

The Pros and Cons of Native Advertising

There are a lot of good things and bad things about native advertising that you should be aware of before you partake. These pros and cons should be taken into consideration as you choose whether you want to either run native ads on your site, blog, or newsletter, or pay for native ads on another site, blog, or newsletter.

Pros of Native Advertising

* Awesome Customer Targeting – Most native ads allow you to individually target the exact person you want to view the advertisements, based on consumer behavior and based on the audience that visits that particular online real-estate.

* They Are Relatively Inexpensive – It doesn’t cost as much as traditional advertising; you can’t usually use these ads everyplace since they are so targeted for the exact spot they appear. However, if you take a look at Dollar Shave Club and how they’ve reused their ads and learn from them, you may be able to after all.

* Cures Ad Blindness – So many people do not look at ads at all. If they realize right away that it’s an advertisement due to the fact that it’s so salesy or a banner ad, they don’t even see it. What’s more, many people have ads blocked using blockers in their browsers. Native ads can’t be blocked in the same way.

* Provides More Content – If you need more content for your use, this is a good way to get it and be paid for it. If the content is relevant and useful to your audience, it can be a win-win for you and the business paying you.

Cons of Native Advertising

* Some May View It As Dishonest – Certain people view this type of ad as deceptive and dishonest. You know your audience best and will know whether or not they’ll like it. YouTube after YouTube account has been attacked by fans for using sponsored videos, or paid product hauls and so forth. So be careful.

* Google Might Not Like It – Google often penalizes paid content and treats it very different from unpaid, natural content. That’s why paying to have your guest blog posted is not accepted anymore; it’s seen as bad by Google and that’s why people don’t want to do it.

* They May Be Too Advertorial – Some people don’t know how to create native advertising in a way that is less promotional and more informative. The native ads start looking like old-fashioned magazine advertorials instead of like interesting stories for consumers to get value from.

* They’re Not Real Content – Try as we might, advertorial content is simply not real content in the eyes of content marketers, or Google as mentioned above. Therefore, it’s not a good content marketing strategy, although it can be a good income strategy for bloggers and businesses.

The real important aspect of using or creating a native advertisement is whether or not it feels right to you, adds value to your customer and fits within your goals for your business model. The best thing to do is to try it out a couple of times to see if it works. As long as it feels right, you’re transparent, and it works, what is the harm?

The Ever-Changing Face of Marketing

Technology has been a huge influence on how people have marketed their goods and services ever since people have had goods and services to sell. Whether it was the printing press, the radio, television or the proliferation of trains and cars that made traveling easier, something new has always come along to change how marketing is done. But nothing has ever been as noteworthy as the internet.

Consumers Are Smarter Than Ever

Because of the internet, consumers have a lot of information at the tip of their fingers that they never had before in the history of the world. Now they can look up information about you, and whether it’s right or wrong they’ll learn something about you and your products before buying. It’s up to you to make sure the right information is out there for them to find.

Social Media Is Ubiquitous

Before the internet, stores had to host huge events that were quite costly in order to stir up conversation and social interaction. Today, they simply need to start an active Instagram account or Facebook group or page. Everyone uses some form of social media today to gather information and learn about your business and offerings. In fact, more than 80 percent of the US population uses social media.

Your Audience Is Starving for Content

It’s important to put content everyplace your audience likes to be. If they like Facebook, you need to be on Facebook. If they like blog posts, you need to supply them with plenty of blog posts. If they like getting information through email, then you need to accommodate them. It can be difficult to keep up at times, but with help you can work smartly and efficiently by repurposing content as needed.

SEO Is Here to Stay but It’s Changing Too

Due to the advent of the net, pulling your audience to your information requires knowledge of search engine optimization. This can include on- and off-page optimization of a website and blog, but also of article titles, social media posts and more. It’s all about attracting the right audience to your information.

The Customer of One Is Now an Imperative

Due to the ability to automate and personalize using technology that has been created since the advent of the internet, business owners can make their customers feel special and unique. Even though customers are smart and know a lot of it is automation, they do appreciate it and it shows in purchasing habits.

Inbound Marketing Has Taken Over

Bringing your customers to you is now how marketing works best, as opposed to outbound marketing which was how marketing started. It was posters, magazine ads, commercials – these things all interrupted the consumer to give them the message. Now it’s less intrusive and all about bringing them to you with the right information.

Ecommerce Generates over 1.2 Million Dollars Every 30 Seconds

It seems like ecommerce has been around forever. In reality it has been around in a smaller way since the 60s, but it really came into being as it is today in the 90s when the first book was sold on Amazon in 1995. Nothing has ever been the same since, and it just grows and grows. Online shopping is bringing back grocery delivery even.

Augmented Reality Is Next

What you can look forward to is augmented reality. This will enable people to feel as if they’re in a store when they’re really online. Movies have depicted ideas of augmented reality, such as the Tom Cruise movie about virtual data called Minority Report in 2002. Now marketers are trying to figure out how they can work augmented reality into the everyday lives of consumers.

It’s imperative that you keep up with how marketing is changing in terms of the tools that are used. In many ways, the principles don’t change much. You have to find a way to educate your audience, inform them, engage them, and build relationships with them, so that they trust you enough to spend their money on your products or services.

Start-Up Tips for Women Entrepreneurs

Honestly, these tips work for both women and men. However, due to how our society perceives women versus men, it’s important for women to know when they’re falling into a stereotype of being quiet, asking permission, and otherwise seeking the approval of others to be successful. You don’t need to do that. Sixty-eight percent of new businesses are started by women. Women are successful business owners and have been for all of history. Here are some start-up tips to help.

* Do What You Love – Find a business that you are passionate about, instead of one that just makes money. Often times people get involved in something because of the money, and then realize how much they dislike it. But when you are doing something you love and that is also in demand, the money will come and it will also feel good.

* Know Where to Place Your Focus – Remember the 80/20 rule. This states that 20 percent of the work you do produces 80 percent of the results. Use metrics to identify what part of the work you’re doing is getting the results, and then do more of that and less of what is not producing results.

* Identify Your Strengths and Weaknesses – It’s important to be honest about what you know and what you don’t know. You want to work from a position of strength. Do what you do very well and do a lot of it. When you do too much of the things you’re weak at doing, you will lose the joy of your business as well as suffer as a result.

* Shore Up Your Weaknesses – As you note your weaknesses, it’s also important to find a way to fill those gaps. You may use outsourcing help, technology, or even take a course if necessary to shore up your weaknesses so that they become strengths.

* Be Accountable to Yourself – Honesty is very important, including self-honesty. If you can’t tell yourself the truth, look yourself in the eye, and move forward with your goals, then you’ll fail at being a business owner.

* Set Realistic Goals – Learn about SMART goal setting, which stands for Specific, Measurable, Attainable, Relevant, and Time bound. This means that you want goals that are realistic within a particular timetable and deadline.

* Surround Yourself with the Right Team – The “right” team for you may not be what’s right for someone else. Learn to trust yourself as you choose a team to work with, whether employees or contractors. Skill matters, but so does personality. If you mesh with the people you work with, you’ll have a more pleasant and successful environment.

* Don’t Apologize – Men never apologize for success, and women should learn not to. You’re not bossy; you’re the boss. You’re not arrogant; you’re in charge. It’s okay to be successful; you don’t need to say “I’m sorry” about anything.

* Get Help When Needed – The most successful people know that they need to ask for help when it’s important. Consider that throughout history men have been successful in business – not alone, but with the help of their wives, mothers, and others around them.

Women make very successful entrepreneurs when they get it into their mind to start businesses. Once again, over sixty-eight percent of all new businesses are started by women, and many of them are very successful. If you keep in mind these tips for women entrepreneurs, you’ll be successful too.

Should You Consolidate Your Logins?

Consolidating logins by using social media sign-ins seems like a really good idea. For a start, it’s one less thing to have to remember. However, as a website owner you may be giving up some control over customer information by agreeing to do this. You’re going to have to decipher the pros and cons of consolidated logins based on your own business model to determine whether or not you should do it.

Is Your Site Controversial?

If you have a site that is controversial, it’s possible that your audience doesn’t want their family and friends to know what they’re doing. Even if you think your site isn’t controversial, perhaps they do.

For example, what if the site is about diet and exercise? Seems pretty uncontroversial, but to some it’s not and it’s private. They would be more likely to sign in using their own private information rather than social sign-ins where they think everyone is watching them.

Do You Need Member Emails?

When you use social sign-ins, you may not have access to your users’ email addresses and they may be reluctant to now give you the information, even in exchange for something else such as a freebie offer. If you want to build your email list, you might reconsider the use of social sign-ins for your website.

Is Your Website Fee Based?

If you have a fee-based site, you’re going to have to ask them for other information anyway. You may as well not use consolidated sign-ins because it will be just another step that your user has to take. When they have this much to do, they may think twice about signing up in the first place.

Does Your Typical User Use Social Media?

Some people don’t use or want to use social media. That may be hard to take, but it’s true. Some people find social media to be too much of a distraction and may choose not to use your website due to the requirement to sign in with social media.

Is It Worth It to Give More Choices?

It can bog down a consumer when they are asked to make a choice to sign in or not to your website. If you give them so many choices, they’ll be confused and they might not do anything. Simple is always best when it comes to signing in to a site.

Will It Harm Your Brand?

When you use a third party sign-in mechanism, it is allowing another business to use their branding on your site in a big way. It can even confuse the user and make them think you are part of Twitter or Google or Facebook by adding that requirement to sign in using that social account.

What If Your User Is Banned or Locked from Social?

If a user has to depend on social to sign in to your site, what if they’re banned or somehow locked out of their social sites? Then they can’t get on your site either. That is a problem for you that you cannot solve, because they’ll have to solve it with the social account first.

There is a lot to think about when it comes to offering consolidated sign-ins via social to your users. You’ll have to give it a lot of thought and consideration before you do it. But, if you answer these questions, you’ll likely come up with the right answer for your needs and your business.