Quick Affiliate Marketing Research Tips

Before you represent any product or service it’s important to do some research. You want to make sure that the products you promote are wanted by your niche, are high quality, and are made by responsible business owners that stand by their promises. In order to do that, you have to conduct research to cover all your bases. But, it’s not that difficult to do research today. Starting here will ensure you make good choices.

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* Look at Your Competition – One of the best tips for looking at a new niche is to look at the competition. The truly fastest way to ensure that you have a good idea is to find competition. In fact, if you cannot find your competition, then you may not have a money-making idea. Knowing that someone is out there earning money in that niche means it’s a good choice to enter into. Competition is a good thing, not a deterrent. You can literally let your competition show you the way if you pay attention.

* Go to the Library – There are some amazing ideas at the library. Find the most checked-out non-fiction books and you may have a new niche right there under your fingertips. If people are very interested in a topic at the library, then it’s likely they’d be interested in the same information online in digital form.

* Check Out the Bookstore – The same thing can be said for the bookstore. Go to the bookstore and look at the best-selling non-fiction books available. What niches are they in? What audience do they serve? Can you find a way to offer something within that market that will make people take notice?

* Use Google Trends – One of the best ways to find out what’s trending is to check Google Trends. You can see what’s trending in various parts of the world, what’s trending overall, and so much more. Just type your term into the top search bar and find out what comes up.

Link to Google Trends: https://www.google.com/trends/

* Research the Product – When you want to sell any product to anyone, you need to research it. You can find others who are selling the same product; you can find complaints, compliments and more about the product that will help you choose to market it or not to market it, as well as how to market it. If you want to learn the business of Affiliate Marketing and use a systematic approach to building a home business in this neche… take a look at….

* Research the People – Your audience, your competition, the product creators… it’s best to research them all. You can use Google Search, Trends, Alerts and more to find out the information you want about the people. Knowing all that you can know about these people will make it so much easier for you to market the products or services.

* Research Keywords with Google – If you have an AdWords account you can use it to research various keywords that you might use to promote the products you choose. Remember to also check out keywords for the problem that you’re solving, not just product keywords.

* Use the Products You Promote – One of the very best ways to research anything is by using it first-hand. While every product that someone makes might not be for you, it’s important to try them out for your audience. They trust you to promote only the best. Make one mistake and you will not be able to regain their trust. Consider it a cost of doing business.

Conducting research for anything you do when you start a business is important. You want to know in advance that you have potential to make a living so that you don’t waste your time. By using an Affiliate Marketing System such as Affilorama you can actually know in advance if a product is a good one, if it will sell to your niche, and that you’ll be proud promoting it.

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Trevor Tillotson

P.S Contact me on Skype: trevor.tillotson using Title: “Team”

Pros and Cons of Offering Customer Support via Social Media

Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions.

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It’s better to answer… if you can…

There are both advantages and disadvantages with offering customer support via social media, of course, and these are detailed below.

1. Pros

There are a number of positives about performing customer service on your social media accounts that you should know about. These pros really do overcome the negatives.

Your Business Will Grow

Today consumers want to talk to you on social media because that’s where they are. They use social media more than the telephone to deal with everything. When you are good at answering and responding on social media, it will make your business grow. As consumers see – in a very public way – how you deal with issues, they’ll be that much more likely to want to purchase from you.

Your Brand Will Expand

One of the reasons you even start a social media channel is to get brand recognition. The better you are at updating and sharing with your audience, the more you can expand your brand. Dealing with customer service on social media causes content to be produced that offers even more information for the consumer before they choose to be part of your client roster.

Social Media Is Inexpensive

This is the very best thing about using social media. In most cases it’s basically free to start, other than perhaps some social media monitoring tools that you might want to use like Buffer or Hootsuite. In any case, the cost is very low compared to traditional customer service means such as a call center.

Links:
Buffer – https://buffer.com/
Hootsuite – http://www.hootsuite.com/

2. Cons

Of course, nothing is perfect. There are pros and cons for everything you do for your business. Thankfully all of these cons can be controlled by having a process and a system for ensuring that you are able to answer questions in a way that doesn’t look bad for your brand.

Your Actions Live Forever

Online, as you know, your actions really do last forever. Even if you delete something, there are ways to find it. People also take screen shots and use them against people. So, create a system, have standardized responses, and rules of the road for any person dealing with the public.

You May Miss Some Issues

Social media is not very linear. It can be very hard to be sure every last question was answered and every situation was dealt with. Again, if you create systems and standards, you will be a lot better off and be less likely to miss as many issues.

Too Many Channels May Cause Confusion

When you have many social media accounts, someone may ask the same question in multiple places – which can make you feel as if you’re always answering the same questions. You’ll have to work out a process to deal with this and keep track. But, it is something you can control as long as the process is in place.

As you see, with these pros and cons, you can clearly count on the fact that you will need to do some customer service on social media if you have social media accounts. Therefore, you need to set up some sort of process and system to make it work for your business.

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Trevor Tillotson

P.S. Contact me on Skype: trevor.tillotson – message title “Social Media”

Is PPC a Good Affiliate Marketing Strategy?

The hands-down best method for affiliate marketing is to build your own website and a community, provide amazing and consistent content and then recommend goods and services to your audience. But, sometimes you just don’t want to do it that way and so you may consider PPC.

Pay-per-click marketing means that you pay each time someone clicks on your advertisement for the product, whether they buy or not. You only get paid when you sell the product, so this can be costly, but there are ways to make it work. Here are some things to consider.

* Pay Per Click Means Lots of Testing – As in most areas of marketing, it’s all about the testing. You’ll have to try things in order to find out what works for a particular product or service. Run more than one PPC campaign using slightly different advertisements to find out what works best.

* Pay Per Click Works Best with Higher Priced Items – You don’t really want to try PPC with items you’ll only make a few bucks off. Use it for the items where you will earn hundreds in commission, because it will cost more to get the right buyers to click through.

* Understand Keywords before You Start – It’s imperative that you not only understand the keywords your audience favors but also that you understand the advertising rules and protocols of the product you’re promoting. Some require affiliates not to use certain keywords due to a possible conflict with their own “in-house” ad runs.

* Know Your Audience – Does your audience typically click on ads? If not, what’s the point in trying a PPC campaign? If your audience will click through, what do you need to put in the ad to make them curious enough to do it?

* Use Yahoo! and Bing – The clicks are cheaper than the larger sites though the audience is smaller, and of course your audience is likely there. It’s a good place to start & to learn to master PPC before you move over to AdWords and Google.

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* Try Facebook – You can run PPC campaigns on Facebook too. The click costs aren’t that high and can work well if you’re marketing an expensive product that makes the cost worth it. Plus, if you can’t find your audience on Facebook you probably don’t have an audience. Player beware with Facebook Advertising – make sure you stick to their strict rules or you could be banned from advertising by the FB Police!

And here is the most important PPC campaign success tip of all:

* Use PPC to Build Your List – Instead of using the PPC campaign to sell an item directly, use it to build up your email list. Give them something free to download, that solves at least one problem and gets them on your list. Then start promoting the expensive product you wanted to sell them. Building your list over selling directly is a tried-and-true way that affiliate marketers have used PPC for, for over a decade now.

To sum up, with any PPC strategy remember to

  • only use it for high priced products, or
  • build your email list in which to market your products and/or services. Then use a system like GVO Host Then Profits to build your website and send messages to your list.

PPC can work very well even today if you are willing to

  • practice,
  • learn about keywords, and
  • develop a little advertising budget.

Happy “Clicking”

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Trevor Tillotson

P.S. Contact me on Skype: trevor.tillotson

P.P.S. Click on the GVO Banner to learn more about email marketing…

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You May Not Be Interested… In This?

Yes I totally get it… I really do.

Not everyone who has clicked on a call to action button on one of my blogs or one of my business offers is interested in building a home business.

Some people are simply,,, tyre kickers… and that’s…

…OK by me.

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It is important to…

…”look before you leap”…

…into anything that you know very little about and online business development is something which is not suited to everyone.

You have to have a “WHY” which is big enough to create a “NEED”…

… and a “NEED” big enough to satisfy your “WHY”.

If all of this sounds like crazy ranting to you then you should just click out of this blog and not bother opening the next set of blog posts which will be coming your way from me over the next few weeks.

If… on the other hand… your “WHY” and your “NEED” are solidly imprinted in your mind you will completely understand the relationship between the two regarding  why most people turn to the internet to build their own home/online business.

Knowing your “Why” is the easy part. Satisfying your “NEED” is the most difficult part.

Satisfying your “NEED” requires a vision of what your home/online business will be and how it can be realised so as to be both sustainable and successful working with legitimate professional people who have developed proven business development systems which they use themselves and provide to their “Team” members in order for them to realise similar online business success.

If you are still reading this then you are of the latter group so…

…take a look at the series of online business articles as they appear in your In Box over the next few weeks. I hope there will be something of interest for everyone…

…even those who have not yet fully committed to becoming a Team Member in one of my online business opportunities…

…please!…

…”look before you leap”

Kind regards

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Trevor Tillotson

P.S. Skype me on trevor.tillotson with the title “home biz” if you would like to have a chat

How to Start Marketing without a Social Media Following

Not everyone who ends up being very successful in their chosen business has 100K social media followers. You can start marketing without worrying about your social media following…

…if you want to.

The following ways will not only help you market your business but will also help you build your social media following for the future.

* Advertisements – Today anyone can open a Google AdSense account, a Twitter Ads account, a Facebook Ad account and a YouTube Ads account. It doesn’t cost very much either to run ads with any of these services.

* Affiliates – An affiliate is someone who sends you prospects, leads or orders and gets paid a percentage or a set amount. You can set up affiliates using software like E-junkie.com or aMember.com which tracks how much they sell so you can pay them.

Or, you can build a very successful home business as an “affiliate marketer” where you sell someone else’s product or service and get a commission in the same way.

My own top rated affiliate program is Karatbars International which allows me to introduce people to Gold purchasing as a way of securing savings by buying small amounts/ingots of currency grade gold. As well as securing my families financial future I can earn an income/commission from the business development activities of the people I introduce to Karatbars. If you are interested click on the image below…

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* Live Events – This is a great way to market your business. You can also sponsor them and not even go to them. Send other people with T-shirts, information, and more. You can also host them, speak at them, and be a big part of live events, which will get a lot of attention.

* Content Marketing – As always, content marketing never goes out of style. Start blogging, guest posting, creating videos, memes, infographics and other types of content for your audience on a regular basis, based around your goals.

* Email Marketing – One of the things you should always be doing is building your email list. An email list is better than a website, social media or any other method of marketing. It’s not supposed to be a replacement but it’s a must-have for any serious business owner.

GVO offer one of the webs most comprehensive value for money online business tool kits. The Host Then Profits System provides Autoresponder, Free Domain Hosting, Blogging Platform, Video Marketing Produce and a Conference Room for producing and presenting your own webinars. Click the image below to take a look…

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* Traditional Marketing – Don’t underestimate radio, TV and print advertisements as a way to market your business. This works really well if you have a live event planned. Even if you’re inviting people online, you definitely should run an offline advertisement in the local area.

* Webinar Marketing – A really awesome way to build your email list, get more social media followers and market your goods and services is to have a webinar. Choose the topic that works for your audience, solves a single problem for them during the event, and is an avenue to show what you know and how you can help them.

Host Then Profits by GVO will provide everything you need to make your webinars a success.

* Joint Venture Partners – A JV partner is someone who you agree to work with for a short-term project. If you can find someone who does have a following, and who needs your help with something amazing and is willing to partner with you, you can make more sales faster than you can alone.

Once you have worked out what is best for your home business you will come to realise that marketing without a social media following is not very different from marketing with a social media following.

Just like any other serious business, you will just need to spend a little more time and money on ads in order to build up your following.

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Trevor Tillotson

PS: You can contact me on Skype: trevor.tillotson

PPS Use the heading Karatbars in your message

 

Broad or Narrow Niche: Which Is Best for Affiliate Marketing Products?

Hi Everyone

New to Affiliate Marketing?

Understanding your Niche is key to ensuring your online business building success.

The basic affiliate formula is to find out what people need, locate it, test it out, and then recommend it to them. When you think of that, you realize immediately that a narrow niche over a broad niche is going to be better. It’s going to be better for a variety of reasons which are listed below.

* You Need to Get to Know Your Audience – If you have too broad of an audience, it will be very difficult to get to know your audience and develop a tribe of people who follow you. Some people may be scared of niching it down too much, but the truth is, the more you can niche (or narrow) it down the more success you’ll experience.

* It’s Easier to Sell Someone Something They Already Want and Need – When you truly know your audience (which is simpler to do when you know who they are and where they hang out), you can offer the exact items they need exactly when they need it. It’s like reading minds, and your audience will appreciate it and buy more.

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* Targeting a Narrow Audience Is Simpler – When you have a narrow audience to target, you’ll find it easier to locate products and services for them. Plus, you’ll find communicating with them a lot easier. In fact, you’ll be able to build a community of this narrow audience that is begging for what you are offering.

 

Affilorama is a “done for you” Affiliate Marketing System and Education Platform which can assist you to narrow down your Niche Audience and build a successful home/online business. Click Here… or… On the image above to learn more.

* Be As Descriptive As Possible – It’s easier to create descriptions that speak to your audience if you know exactly who they are. And it’s hard to know who they are if you’re branching out too far and just trying to promote anything to anyone.

* Promote Only Products and Services You’ve Tried – This is a hard one for some affiliates to wrap their brain around, but it’s really important. If you’ve not at least tried one product from the creator, how can you possibly recommend it to anyone? Testing products, and knowing the audience they are meant for, will help you determine if it’s even something you want to promote.

* Be Where Your Customers Hang Out – If you know exactly who your audience is, you’ll know where they hang out. You’ll be able to locate Facebook groups, forums and more that are places you can promote your offerings.

* User Experience Is Most Important – When you focus on the user rather than your bank account, you will find that all of your marketing is so much better. Not only will you choose higher quality merchandise or services to promote, you’ll also be able to create higher quality information to go with it.

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* Email Marketing Is Imperative – One of the most important things about affiliate marketing is email marketing. If you want to move people from social media or your website to your email list, you need to be able to attract your specific audience and then please them with the content you deliver on a regular basis. You can’t do that very well if your audience is too broad.

GVO provide an autoresponder/email marketing system at an amazingly low cost to anyone starting a home business. Clicking here … or the image above will tell you more.

In any of my online business ventures, I have learned that having a narrow (0r drilled/narrowed down) niche is always better for quality and value for money product creation, marketing and sales. You can’t beat knowing who you’re dealing with and what they want and need for helping you choose the right products to promote to them.

All the Best

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P.S. Don’t forget… you can contact me on Skype (trevor.tillotson) using the heading “Team Member” if you need any assistance

Affiliate Marketing on Social Media

Hi Team

As promised earlier this week, here’e the first instalment touching on the different “online marketing/home business strategies.

Firstly I thought  we should take a look at…

…Affiliate Marketing (building a business to sell someone else’s product or system)

affiliatemarketing6As an Affiliate Marketer you really can improve your affiliate marketing business by using social media. Some people say you don’t even need your own website to become an affiliate marketer and in many ways, with the advent of social media this is true. Try using social media marketing in these ways to improve and boost your affiliate marketing business.

* Promote Quality Products and Services – It’s imperative that you keep the trust of the people you promote to. The only way to ensure that a product is amazing is to try it. At the very least try at least one product from each creator before you promote all their stuff. You want them to have top-notch customer care and a great product. After all, you’re telling your audience and your people to go buy it from that person.

* Create a Redirect – When you have an affiliate link it’s usually very ugly, and if the owner of the product changes their mind about the network they want to use you’ll have a hard time finding all the times you used the link. But, if you create a redirect you only have to change that link in one place if it should change. Find instructions on how to create a redirect on this site: https://yoast.com/cloak-affiliate-links/

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* Provide Quality Content – Don’t just post content for the sake of publishing. Instead, focus on quality content that has the interest of your audience. You don’t have to make everything be about the product you’re promoting, but it should all be related. It’s tempting to post videos of cats but unless you’re selling pet-oriented stuff, don’t do it. Keep it the most relevant that you can.

* Grow Your Email List – On every social media page there should be a way to get people to sign up for your email lists. If you get people on your email list from social media, then you can market your affiliate products directly to them, knowing they’ve already been interested.

* Set Up Your Own Facebook Page – With more than a billion people using Facebook worldwide, it offers a lot of potential for affiliate marketing. The best place is to start your own Facebook page for the offer you’re trying to promote. You can then post pictures of the product, testimonials, and more right through the page.

* Be Relevant on Twitter – Twitter is a great place to promote affiliate products but the stream moves so fast, and everything is so quick that you have to be extra creative to make it work. Personalize your messages, and recommend only products you know for sure are amazing and that are relevant for your audience. Use a link shortening service but ensure that they allow affiliate links.

* Pinterest Encourages Commerce – Unlike a lot of social media sites, Pinterest likes it when people conduct business on their site, so they make it relatively simple to do it with Pinterest gift pages. Just include your affiliate link within any image you share. Create a separate board for your affiliate products using your website URL, and then use the item URL for each of the pins you add to the board.

If you know that the products you’ve chosen to promote are valuable for your audience, there is no shame in promoting them the same way people promote their own products. Just follow the rules for each social media network as well as the product affiliate rules as you move forward.

Cheers

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Trevor Tillotson

P.S. Take a look at one of my affiliate businesses here …

SaleHoo

 

 

 

P.P.S. SaleHOO is a business system promoting “Drop Shipping” …

…the ultimate way to sell someone else’s products

How to Go with Your Feminine Flow as an Entrepreneur

Many people are under the assumption that women are weak, powerless, and don’t succeed in business due to that. But, nothing could be further from the truth. Women are truly amazing in their ability to persevere. Just watch any woman laboring during child birth and you’ll know that women know how to get through a difficult time in order to experience the prize at the end. You can use those natural abilities, you see, without you realising it you instinctively know how to go with your feminine flow as an entrepreneur. As an entrepreneurial woman well able to lead yourself… and others to success.

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* Use Your Natural Multitasking Ability – You can do much more than chew gum, answer the phone and walk. Women are able to focus well on many things at once because nature has given them the ability due to what it takes to raise children. Even if you have no children, you have that ability inside and you can call on it when you need it. Need to focus on a report in the middle of an airport? You can do it… equal to or more efficiently than the average male… sorry fellas!

* Be More Empathetic Because It’s Natural – Sometimes women are taught that their ability to care about other people’s emotions makes them weak, but it’s not true. Due to this natural ability to feel emotions deeply without it wrecking your ability to get things done, you can surround yourself with the right people to push you through to success.

* Self-Sacrifice Makes You a Winner – Women have a natural ability to sacrifice themselves for the greater good. They do it all the time in their family, using “me time” to work on a business or a goal instead of playing basketball with their buddies.

* It’s Ok to Embrace Your Curiosity – Women are also very curious, and it’s that curious nature that can lead them to entrepreneurial success. Don’t push that natural need to know down because you think it’s too masculine. Let it go and learn as much as you can to push your business forward.

* You Can Charm Your Audience – As a woman you have the ability to turn on your charm, smile, and look people in the eye without seeming like a predator. This can give you the ability to make your audience fall in love with you and become very loyal followers. This is particularly true when using video marketing using a business platform such as myInspiredMedia…

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* Continue Being Open to Change – Most women are used to change because they experience so many physical changes as they grow, and as they have children. As an entrepreneur, change is the name of the game. If one thing isn’t working, move to plan B or C to find what works. Change is good.

* Take Your Power – Remember that everyone has a mom or a mom figure in their life, which means that you can be that powerful figure almost from the get-go when you embrace your femininity and allow it to be a guiding force in your entrepreneurial journey.

* Keep Communicating – Women are natural communicators and listeners. Remember the saying that you were given two ears and one mouth for a reason. Listen to others, mirror back what they told you and you’ll do better than you think.

Women are powerful, smart, assertive, open and awesome.You know how to go with your feminine flow as an entrepreneur, don’t mask your femininity if you want to be successful in business. Instead, embrace your feminine flow as an entrepreneur because that will never lead you astray.

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Trevor Tillotson.

PS you can reach out to myInspiredMedia video marketing through this link…

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How to Choose the Right Online Classes for You

There are so many choices for online courses today that they can become overwhelming. There are ways to figure out which online classes are for you, though, if you sit down and ask yourself a few important questions you’ll instinctively know how to choose the right online classes for you.

* Is the Course Legitimate? – When you’ve discovered a course about something you’re interested in, ask yourself if this course is put out by someone who truly knows and understands what they are talking about. For example, if you’re looking for a course on how to self-publish your first book, did the creators themselves do what they’re suggesting successfully? Or, is the course put out by a well-known university or college? When you answer that question you can move on to the other questions.

* Do You Want Credit for Your Course? – If you want some sort of college credit for taking the course, you need to find out if the course qualifies. Some will say that they qualify for continuing education units, in which case they do. If they don’t say so, then they probably do not offer any sort of college credit. That doesn’t mean the course is useless, though. Sometimes learning is for another reason outside of getting credit down on paper, such as to further your career. Often with online business training it is done in house provided by experienced top selling entrepreneurs who use the same systems, training and education to get the often amazing results that they achieve.

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* Do You Have Enough Time? – Look over the requirements of the course and determine if you actually have the time to properly devote to taking the course. There is more to any course than going through the motions. If you really do want to learn how to choose the right online classes for you, you need to focus 100 percent on the tasks at hand so that you can come out of the course with the knowledge you need to succeed.

* Is the Course within Your Budget? – You never… ever… want to go into debt to take a course unless you’re sure that you can afford to pay off the debt soon (usually within six months is a good rule of thumb) or you know for sure you will devote yourself to putting into practice what you learn so that you can earn the money back. If the course is outside of your budget, you can work on earning the money first to pay for the course outright. There is never just one chance today for any type of course, no matter what the sales page says. Also, the choice of online businesses nowadays  can spread across many niches.

* What Value Does the Course Offer You? – Outside of learning something that the course teaches you, what other types of value does the course offer? Will you be able to put into practice what you learn to earn money, lose weight, or get your life in order? What are the benefits of taking this course outside of the immediate knowledge you’ll get?

* Will You Really Use the Knowledge? – This is the time you need to be honest and get real about yourself and your intentions. Usually the past is a good indicator of how you’ll behave in the future. Have you taken other courses that you did nothing with, or worse, you paid for it and did not even complete it? If you paid for a course or book or lesson that you did not even finish, what makes this one different? Will you really use this course?

* Is Your Internet Connection Good Enough? – This is very important because if you live in a remote area and the course is completely online with video, you may not be able to use the course if your internet connection is slow. Some courses are delivered in text via email and you can probably do those, but if the course has a lot of technology associated with it, make sure that you can view it properly before paying for it.

Ask yourself How to Choose the Right Online Classes for You and answer honestly before investing money in any online class. That’s the only way to be sure that you aren’t wasting your time, money and effort. Any type of online course can be beneficial if you devote yourself to learning the lessons and then put them into practice. Take a look at what I am doing to build my own home businesses to see if they are of interest to you. they each have their own educational training and business systems included.                             Take a look….

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Kind regards

T EN

 

 

 

Trevor Tillotson

When to Price High and When to Price Low

It’s important to take a lot of things into consideration as you price each product you create. In fact, even as you create your product plans you should know what you’re charging, so you know how much is okay to invest in the creation of the product.

Here are some questions to think about to help you decide on how to price your product.

* Who Is Your Customer? – The most important thing to bear in mind is exactly who your customer is. How much money do they have to purchase your product? If your product is an extra purchase for them, how much extra do they have to spend? If your product is a necessity, how much does this person usually spend on this needed item? That information will let you know about the quality you can create based on how much they’re going to be willing to pay.

* What Benefits Does Your Product Give Them? – This is another important consideration, because if the benefits are worth a lot to your customer, you can charge a lot. If it’s a tiny benefit then your price will be low. It all depends on what you’re creating, who for, and what it does.

* How Much Extra Value Does Your Product Provide? – On top of the normal and obvious value that your product provides, what are the intangible benefits of this product? For example, does joining your club for a particular fee give them access to your personal time? If so, that’s a high-cost item.

* How Much Are Your Competitors Charging? – While you shouldn’t price to compete with competitors solely, it’s a good indicator of what your audience might be willing to pay. If someone has been in business for a long time, selling something like yours for a long time at a particular price, you can choose to price around that value as long as you aren’t lowballing yourself.

* What Type of Choice Can You Give Your Customer? – If you can offer more than one version, you can actually offer a high and low choice at once. Often, giving your audience a choice can help you with pricing decisions by letting the consumer choose. Offer different versions so that you can give a high and low price.

* Will the Price Enable Potential Promotions? – Remember if you price too low, your only choice when running a sale or promotion is to offer the product for free. So, consider whether or not you’ll want to run a lower price promotion in the future. If so, price higher.

* Is This an Entry or Higher Level Product? – If you have other products than this one, try to figure out where it fits into your product funnel and price it accordingly. Lower level products should be priced lower than your higher level products.

* Is This Product Part of a Continuity Program? – Often continuity programs can be priced lower on a monthly basis than you would charge if it was all at once. This is an excellent way to give people two prices. Monthly or a one-time higher price that is good for life. This strategy is a great way to earn more today.

When you price your products, your first thought should always be about the consumer, and the benefits and the value your products provide to them. Your last thought should be about how much it cost you to make, or what your competition is charging. Although all these things do play into the decision to price high or low, they should not be your first consideration.

What Online Classes Can Help You Learn about Business

There isn’t any limit today to what you can learn online. You can simply do a quick YouTube search and you’ll find out how to do almost anything – from how to cook a roast, to how to put rubber bands on your new braces. Online courses can be as official as a college degree or as informal as learning something from someone on YouTube. It’s up to you and depends on what you want out of it. But, know this: the learning never ends. Here are some of the many things you can learn online about business.

* The Best ways of Marketing Your Business Today – With online courses you’re going to learn the most up-to-date information available for marketing a business today. The reason is that things are changing much faster than any publisher can keep up. The information you find about online marketing in a text book is going to be outdated before it’s even published.

* The Types of Accounting and Finance You Need to Know – As a business owner you need to know enough about bookkeeping, accounting and finance to stay out of trouble, and thankfully you can actually learn that online. There are many short courses to help you with what a small business owner needs to know. Even the IRS has free courses for business owners.

* How to Organize Your Business Online – If you need to know how to better organize your business using online apps, the internet is the place to look for courses. Many software companies offer free courses on how to best use their systems, such as Basecamp for keeping your business organized.

* All about Managing Your Business – You can learn about how to manage almost any type of business online. You can sign up for courses on how to be a graphic designer, how to manage a lawn mowing business, or how to become a virtual assistant. It’s all about what you want to know and learn.

* Ways to Change Your Money Mindset – You can even get more serious about business by finding a coach who will help you work on your money mindset. They often offer courses on how to think differently about money. If you’re having trouble being successful even though you have a good idea, consider this path.

* How to Build Your Confidence – If you have poor confidence and want to get more, you can learn about that from someone who is an expert in the area. This can help you take your business to the next level.

* Tools Available for You to Use – One thing you may need to know that is best learned online is about the various tools available to use online to help you run your business. For example, you might not know about project management systems, email marketing systems and more.

* Types of Businesses You Can Run – If you don’t even have a business yet, you can learn about the different types of business that you can start. You can learn about anything from online business to bricks-and-mortar businesses, from people who have done it before you.

The trick to learning online is to set aside some time each day for learning, and some time for implementation.

What Obstacles Face Women Entrepreneurs and How to Overcome Them

As a female entrepreneur you may feel as if you’re facing an uphill battle. Some women, depending upon where they grow up, who their family is, and what type of community support they have, feel as if they’re all alone. But there are things you can do to overcome all the challenges you might face. It all starts with you.

* Improve Your Self-Confidence – Just because you are female doesn’t mean you have some sort of genetic anomaly preventing you from being successful in business. In fact, you can use all your femininity to improve your business. If you develop your self-confidence, you can succeed in anything you set your mind to. Success starts inside. Take a course, learn all you can, push your boundaries and your confidence will bloom.

* Finding Financing – It can be harder for women to get financing and funding for their business ventures; not because they’re not worthy, but just because they don’t have the connections that men often have in the business world. This is not always true, and if it is it doesn’t have to stay that way. You can learn to make better connections so that you can find funding for your ideas. Get involved with your business community and you’ll soon make the right connections. Never give up.

* Family Blocks – Often times the biggest obstacle in the way of a female entrepreneur is her family. Spouses, children, parents can all interfere by putting blocks in your way. Even Debbi Fields of the cookie empire had that problem where her spouse and her parents pooh-poohed the idea of her selling her now famous cookies. She didn’t listen, and look what happened:

Link – http://www.debbifields.com/about.html

* Cultural Expectations – There is no question that the culture you grow up in can make a huge difference in whether or not you feel as if you’re set up for success. While a lot of these forces are changing in first world countries like the USA and Canada, there are still expectations that once a woman becomes a mom, her first job is her family. You can overcome this too by not accepting that status quo. Fathers are important too and should take an equal interest in their children. If you let them, and expect them to, they will.

* Stresses Surrounding Your Choice – Often times, women are more affected by stress surrounding their choice to become an entrepreneur. This is mostly because women are often not as good at compartmentalizing their day as men are. If you set up care for your kids, and outsource household chores, you will be able to focus better and cut down on stress. Remember, it’s also okay to take your kids to the doctor, or go to the school play. You don’t have to choose.

* Choosing a Niche – There are so many things you can do as a woman entrepreneur that you might get stuck at square one trying to choose what to do. The thing is, you might be tempted to choose a stereotypical niche or you might choose to purposely avoid those niches. The way you should pick, though, is to throw out those ideas and choose what you’re good at and what you love that has a market. Do your research and choose based on facts and figures along with your heart, not expectations or preconceived ideas.

* Making Connections – It is true that when you attend business meetings currently, you’re going to find mostly men at them. This is not because women aren’t good at business, but women still have to fight their way out of their home responsibilities more than men. But go anyway and make connections. You can also start a woman entrepreneur club of your own or find one locally to attend.

* Failing to Plan for Success – A lot of women who want to start their own business, especially moms who are currently stay-at-home moms, don’t realize that they can be successful and so they don’t plan for it. They see their business as a hobby when it is just inches away from being a real success that can support their family better than any job. You can overcome this by not making that mistake. Start planning now for your success and take yourself seriously.

Women honestly don’t have many more challenges than men in the business world today, other than by perception. But, perception is reality as Dr. Phil says. You have to work toward fighting that perception that businesses are for men and not women with your family, society and yourself. You are just as capable as anyone else and you have plenty of role models and examples to prove it.

What Makes a Strong Password?

Yes, it’s me again still ranting on about password security.

Passwords are a necessary evil today, with the advent of hackers and thieves who would want to use your information to steal money or even your identity. Identify theft is on the rise and is a constant problem that everyone has to work hard to combat.

 

So, what makes a strong password?

password_opt

* Uses Letters, Numbers and Symbols – A combination of letters, numbers and symbols is an important way to make a password strong and hard to break by a would-be hacker. If a system doesn’t allow you to do this, write to them and request them to upgrade their system.

* Is Long – Many people use short passwords because they’re easier to remember. However, if a password is easy for you to remember, it’s also easy for a hacker to steal. Use passwords as long as they allow, even if it’s 20 figures and characters.

* Is Changed Often – No matter how hard your passwords are, you should consider changing them often, at least every three to four months. The more you change your passwords, the less likely a hacker is to figure them out. Remember, they use software that runs through combinations allowed on your system, and over time they may crack it.

* Does Not Hold Meaning to the User – Do not use names, locations, dates, or anything that means something to you as a user. The password should be truly random in nature and never used for anything else other than that one account.

* Is Kept Secure – When you create a password, if you save it openly someone will take it. Sticky notes, notebooks not locked away, and unsecure storage systems will not keep your password safe. This is not what makes a strong password!

* Is Not Shared Widely – Don’t give your passwords to other people. You may want to put something in your will for your business partner or your partner and children about where they can find the passwords, but don’t share them openly. If someone needs your password, create a temporary one for them to use when they are using it then cancel it.

* Can Be Located When Needed – If you die or are injured or you cannot recall the password, you must be able to locate it. Usually locked away is a good place for them. A locked safe or file cabinet with updated passwords works great for password security.

* Is Used on a Secure System – You’ll need to ensure that you only start accounts with trusted businesses to start with. Then you’ll avoid problems that are often had by people who use bad systems. Gaming systems come to mind.

In fact, this is the only factor when considering what makes a strong password. It is that a password is only as strong as the user and the system it’s used on. Don’t start accounts with businesses that are not trustworthy, change your passwords often, and make them hard. Do your part to combat hackers and identity thefts.

This is so important that… I’ll repeat myself…

“… this is the only factor when considering what makes a strong password. It is that a password is only as strong as the user and the system it’s used on”.

Keep secure

T EN

 

 

 

Trevor Tillotson

What Is Native Advertising?

It’s hard to believe, but there is a lot of disagreement about what exactly native advertising is. The truth is, native advertising has been around a long time, but the form is improving by leaps and bounds and becoming less salesy as consumers become savvier. The idea behind native adverting is that it draws in the consumer as any other content you offer them, entertains them, engages them and offers them value – even if they don’t buy what is being offered.

The technical terms of native advertising are:

* In-Feed – This is like what you see on YouTube or Facebook when you sign on or search for something particular. It is usually labeled “sponsored” so it’s easy to spot, but is often just like other content that your users like to consume.

* Paid Search – A good example of this appears on Google Search. When you search for a keyword term, you’ll have the unpaid and paid results appear. Paid results are at the top and to the right, and organic is everything else. They are also labeled “sponsored”.

* Recommended – On CNN.com if you scroll down, you’ll see recommended content to read. This is usually pushed out by a company like Outbrain.com which syndicates other people’s content for a fee and then offers it to you on other platforms. It might say “these stories are recommended for you”. Usually it’s based on what the user is reading.

* Promoted – This is common on Amazon, Facebook and YouTube and will be listed as “promoted”. It is usually a post, a product or a video, depending on the platform. For example, on YouTube it will be a video and on Facebook it will be a post.

* In-Ad – Often these banners appear in the promoted content itself, and is delivered based on the content that it’s appearing in. This can be seen on YouTube when supposedly relevant ads are displayed on a video.

* Custom – This is paid content delivered in a variety of ways to users by publishers. They might be articles, guest posts, sponsorships and so forth that do not fit in the other definitions. They aren’t very salesy in nature and offer value of some sort on their own to the user.

What makes an ad “native” is its ability to camouflage its true nature to the audience by being relevant, valuable and useful to them, while at the same time promoting a product or service that the user probably needs. This type of advertising has been around a long time in the form of advertorials, but they’re getting more targeted and useful due to the way the internet gathers information from users.

This new technology enables marketers to get more specific about who and when such content is delivered, ensuring it’s consumed by the user at a higher rate than banner ads or traditional ads that are often ignored.

Different Ways to Keep Track of Your Passwords

There are some good and not so good different ways to keep track of your passwords. We’ll go over some pros and cons of each of the following ways so that you can pick which way will work best for your needs and security desires.

* Your Memory – Yes, this isn’t usually a great way. Even if you pick passwords you think you’ll remember, the truth is you will not remember. And if you did pick a poorly-developed password that you think you can remember, you’ll need it and forget it at the most important times. Plus, if something happens to you, what will your family or business partners do?

Business people standing with question mark on boards

* Password Managers – As discussed in an earlier posting this is software that keeps track of all your passwords and helps you with logins, some by providing one password for you to use with all systems and some by using other methods of identifying you to sign you in. This is the preferred way by most people who have many passwords to keep track of.

* Notebook – When you create any password, write them down in a password notebook that you then store in a locked file cabinet or safe. This is a great way and does work very well if you remember to always write them down and keep them up to date.

* Spreadsheet – You can keep a spreadsheet on your hard drive, in an external drive, or in cloud storage like Dropbox. The trick is to remember to keep it updated and delete old versions so that you’re not confused.

* Dropbox – Many people keep a file for each account they have in their Dropbox so that they can find the information when they need to. The trick is to remember your Dropbox sign-in so you can find the info.

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* Sticky Notes – Some people love sticky notes and keep them all over their office with various passwords. This is a horribly inefficient and insecure way to keep track of your passwords, though, and can cause a lot of confusion.

 

 

* Password Conventions – This is a great way to develop passwords that you do not need to write down if you have the convention at least defined. It’s kind of like creating a secret code that only you can decipher.

* Browser Memory – This is not a great way to keep track but it’s probably the most common way that people keep track outside of thinking they’ll remember. When you let your browser remember the password, you won’t have to enter it each time you sign in. The problem is that sometimes browsers don’t update properly and you end up not being able to remember.

So there we have it. There are so many different ways to keep track of your passwords. Keeping track of your passwords is an essential part of life in today’s digital world. The most important consideration around how you choose to do it is that it must be secure, as well as save time and frustration. We are all wired differently… What way works best for you?

T EN

 

 

 

Trevor Tillotson

 

 

Understanding Digital Product Shelf Life

If you’ve ever wondered why the disappearing paper books causes some people concern, it’s possible that you may not understand that digital information has a shelf life. It might seem as if digital information is going to be there forever. But, as you save images, books, reports and other information, you have to remember that technology is growing at an astounding rate that will make the technology you’re reading this on right now obsolete some day. What happens to this data when the technology to access it is gone?

* History Could Be Lost Forever – You probably already have the problem at home with undeveloped film, or cameras you can no longer buy film for. As technology becomes more advanced and improves faster, the problem will grow faster. Will today’s digital images that you’re saving in the cloud still be there in five years, ten years or 100 years?

* We Are in the Digital “Dark Ages” – The truth is, according to many scientists we are literally in the digital dark ages in terms of what types of devices we’ll create in the future. If they are right, it will make it impossible to access the data we are creating today in the future.

* Improvements Also Means Destruction – As technology becomes better, faster, and smaller, it means that the old ways are destroyed in terms of being able to access them. For example, can you read a floppy disk now? Will you be able to read what’s on a jump drive in five years? What about historians 1000 years from now?

* It’s Already Happening – A good example of this problem is happening at The National Archives. They have historical data saved on paper up until a certain point. But during the Vietnam era, we started saving things electronically on tapes. Right now all that information is lost because we no longer have the technology to extract the data.

* It’s a Balancing Act – As you move forward with digital product creation, consider whether the product you create is important enough to save forever. Is it historically important? If so, you may need to figure out how to save it in a form that is accessible long term, such as by printing it out.

The fact is, we need to figure out how to save information for the future that is accessible in the future. But, how do we do that when we have no idea what will be available later? It makes sense that we should keep some of each technology now to enable us to be able to access information in the future. But, already you likely have old Word Perfect files you can’t get to due to not being able to run the old software on your new computer.

How To – Choose From The Top 8 Password Managers

If you choose to use a password manager to keep track of your passwords and keep your information safe, you should know what’s out there. Here’s How To – Choose From The Top 8 Password Managers which are the most highly rated password managers around.  Which software you choose will depend on your needs, your budget, and the features you want most.

password-security

1. Dashlane – This is a password manager and secure digital wallet that you can use to manage your password and your money. They have a free version and a paid version. It is recommended that you use the paid version to take advantage of all the features. If you need a way to keep track of all your account info in one spot that is secure, consider this one. The software also comes with an awesome password generator.

Link – https://www.dashlane.com/

2. Zoho Vault – Zoho offers a lot of amazing apps and software to use in your business, and Zoho Vault is no different. It doesn’t have form filling capacity, but it works great as a password manager.

Link – https://www.zoho.com/vault/

3. LastPass Premium – This is one of the favorites of online business owners due to the software’s inexpensive cost and the advanced features. They have had some security problems in the past, but people love them so much they stuck by them.

Link – https://lastpass.com/go-premium/

4. RoboForm – Billing themselves as the best and easiest to use password manager in the industry, RoboForm has been around a while and is trusted by many. They help you remember all your passwords and it works on any type of device. They use familiar bookmark-style logins that are popular with many.

Link – http://www.roboform.com/

5. LogMeOnce – If you need a password manager and a way to feel safe logging in while on an unsecure server, then LogMeOnce might be your answer. This software works on iPhone, iPad and Android too. It offers access to all platforms and is a great solution.

Link – https://www.logmeonce.com/

6. Password Genie – Brought to you by SecurityCoverage.com, this secure system helps you remember your passwords and logs you in to any system that you need. It has two-step verification which makes it secure, as well as a password generator and strength rater that help tremendously.

Link – https://www.securitycoverage.com/solutions/tech-home/password-genie/

7. Password Boss – This system offers a free version for charities and is a fully-featured password manager that offers a lot of top end software features you’ll like, such as one password to access everything. They use bank grade security and are accessible from anywhere using multiple platforms.

Link – https://www.passwordboss.com/

8. True Key – This system is interesting because it can recognize you without you using any password at all to sign into the system and access your accounts. Once you set it up, you will be able to have access without concern. Using multi-factor authentication will ensure that you are who they think you are, keeping your information safe.

Link – https://www.truekey.com/

Hopefully this short guide on… How To Choose From The Top 8 Password Managers has been of use to you.

If your password list is as long as your arm – like mine – there is no doubt that any one of the available password managers will make your life easier, but which software you pick will depend on your unique needs and understanding of the technology.

Tips for Incorporating Native Advertising into Your Publications

If you’re going to use native ads in your publications, it’s very important that you know what you’re getting into and you stay true to the ideas, morals and values that you want to project for your brand. The first thing to understand is the different types of native ads that you can use.

* Within Feeds – Usually these ads appear on networks right in the information feed for users, with a label of “sponsored” on it. You can see a lot of these types of ads on Facebook, for example.

* Paid Search – This is seen on Google where the paid results appear at the top or right side of the search results, but look a lot like the other results.

* Recommended Widgets – You’ll see these on the right or at the bottom or side of other editorial content on CNN if you look. They are often pushed by a platform like Outbrain.com.

* Promoted Listings – These are used on platforms like Amazon or YouTube. They usually appear to the right side of other listings that are similar, and state that they are promoted or sponsored.

* In-Ad Units – These often appear near content and take users away from the page they are reading. They are considered relevant content.

* Custom – This might appear on iTunes, YouTube or other accounts that list sponsored content for very specific types of ads.

Create a Sponsorship Page

If you want to sell native ads, you’ll need to create a page that lets people know you want to accept sponsorships. You can create the page that allows you to control the user experience and ensure that any ad you accept meets your standards. You’ll want to list a publication calendar so that the businesses know what is coming up. This means that they will know what events, ideas, products, and content is relevant for your audience.

Practice Transparency

Ensure that your users know that you accept these types of ads and label them appropriately each time they’re included in your users’ experiences. Whether it’s a giveaway on YouTube, or a product haul, or mentioning specific ingredients for a recipe, let your users know that you’re being paid for that – or else they will grow not to trust you.

Say No

Sometimes you’ll get an offer that just doesn’t fit your ideals. It’s okay to say no. Money isn’t everything. For example, if you’ve tried a product and you don’t like it, it’s okay to tell the company that you’ve tried it and you don’t like it. They want to know the truth and will appreciate that. If a company sends you a free product unsolicited, it’s okay to show your audience and give it a bad review even when you got the product free. Say so in the review and be fair.

The important thing is to be sure that the product fits your ideas, morals, and goals for your business. If not, skip it. There is nothing wrong with making money doing what you love, and even for promoting products you will use anyway. But, don’t get carried away with the money and take on promoting things you don’t like and will never use.

Tips for Creating Strong Passwords

Passwords are a problem, not just for website users but also for website owners. You have to trust that your users will create strong passwords and not share them with others, and you have to ensure that the security you create is safe too. The best thing to do is teach everyone to create strong passwords from the start.

1. Write Them Down – First, whenever you create a password you should write it down and store it someplace secure. Keeping a password notebook that you put in your locked file cabinet is a good way to go. You’re going to keep it like a diary so that any person who accesses it can flip to the back page and find your most recent changes. Don’t tell the world that you have this notebook; put it in your will for your family or business partner.

2. Create a Password Standard – You can create a password standard for yourself that makes it hard for people to guess but easier for you to remember. It should be random but make sense to you only. Use this standard for every password you create.

3. Use Two-Step Verification – On websites that have it, always choose two-step verification because this is your biggest deterrent to would-be hackers. It’s kind of like how robbers don’t like to go into a locked car or house. Keep your passwords locked up and your accounts hard to get into, and they’ll leave you alone.

4. Close Out Unused Accounts – If you have online bank accounts, social media accounts, shopping accounts and any accounts that you never use that have passwords, consider canceling them. If you’re not using them, a hacker might decide to and you may not even notice.

5. Use Letters, Numbers and Symbols – The more random letters, numbers and symbols you can use, the better for security. Some systems don’t let you, but use everything you’re allowed to make the password the most random possible.

6. Make Longer Passwords – If a system lets you use 20-figure passwords, do it. The longer your passwords are, the harder it will be for anyone to guess or break into the account. It will take them much longer to guess 20 figures than it will seven.

7. Use Password Generators – These are really great for choosing truly horrible-looking and hard to figure out passwords. They’ll be truly random so that you can then use that as a password for the system. If you do this, be sure to copy and paste it someplace to save.

8. Ensure It’s Really Random – You want all passwords to be truly random without any identifying information within. No birthdays, anniversaries, locations or anything like that, even though it makes them harder to remember. Plus, do not use the same ones for each account you open.

9. Change Them Often – You should try to change all your passwords about every three to four months. You don’t need to do them all on the same day, but try to make it a habit to change them as often as you can to avoid problems.

If you follow this advice, you’ll likely not experience breaches as often as other people who do not use strong passwords. But remember – any service you use is still open to other types of breaches via the company, so choose where you create accounts and what information you share wisely.

The Reasons You Need Strong Passwords and How to Create Them

Hackers cause a lot of problems online, and making it harder for you to remember your password is one result of them. The main reason you need strong passwords is due to hackers. They use software to figure out your password, and then they use the information they get to break into your account to steal your information and even your identity. It’s just not worth it. If you want to prevent that from happening, here are some tips to help you create strong passwords that you can remember.

* Don’t Ignore Any Account – One problem with some accounts is that you may sign in once, create a password and never go back. This is not good for security. If you do sign up for something and create a password, it’s important to note it someplace safe so that you can go back and cancel the account or change your password every three or four months.

* Create Unique Passwords – Each password you create should be different. Don’t use the same one for every social media account or every bank account. This is asking for problems. Once they figure out one, they’ll end up with access to all.

* Set Up 2-Step Verification – When any account offers it, set up 2-step verification. This can sometimes be a pain, but it’s a good way to prevent hackers from getting into your information even if they somehow get the password. This is because this system notes location and devices and can prevent and alert you to hackers.

* Use Numbers and Letters – Not only should you use letters and numbers for your passwords, but also symbols when permitted. This will make it harder for any system to guess, as it gives that many more combinations of choices.

* Don’t Use Patterns – Any patterns are bad when it comes to passwords, because that’s the first thing a hacker or a bot will try when they are trying to guess your password. They’ll use common patters to hack into your systems.

* Get Rid of Biographical Data – Birthdays, anniversaries, and other important dates and locations are always a bad choice when it comes to passwords. Sure, you can remember them easier, but hackers and bots can guess them easier too.

* The Longer the Better – Longer passwords are always better due to the larger number of combinations a bot or hacker has to use to figure out your password.

* Consider a Password Manager – There are password managers that can help you keep track, and some people recommend them. Yes, there have been breaches of these systems too, but they know they’ll be under great threat from hackers so they work all the time on increasing security.

* Try a Password Convention – The best way to remember your passwords is to use a particular password convention that you make up for all your passwords. For example, let’s say you need to create a password for your Walmart account and one for your Google email. Start with certain letters and numbers that have no relationship, then add letters based on where you’re signing in.

* Write Them Down – Having a hard copy of your passwords will not only be useful for you, but also for your relatives if something should happen to you. Keep them locked in your file cabinet or safe, and change them every three or four months.

The sad fact is that you can’t prevent all data breeches. Your information is only as safe as the companies you sign up for. Even if you have the best password, if they don’t have good security hackers may still get your information. Set up security on your credit report, banks, and other important information so that you’ll always be alerted to any threats.