Quick Affiliate Marketing Research Tips

Before you represent any product or service it’s important to do some research. You want to make sure that the products you promote are wanted by your niche, are high quality, and are made by responsible business owners that stand by their promises. In order to do that, you have to conduct research to cover all your bases. But, it’s not that difficult to do research today. Starting here will ensure you make good choices.

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* Look at Your Competition – One of the best tips for looking at a new niche is to look at the competition. The truly fastest way to ensure that you have a good idea is to find competition. In fact, if you cannot find your competition, then you may not have a money-making idea. Knowing that someone is out there earning money in that niche means it’s a good choice to enter into. Competition is a good thing, not a deterrent. You can literally let your competition show you the way if you pay attention.

* Go to the Library – There are some amazing ideas at the library. Find the most checked-out non-fiction books and you may have a new niche right there under your fingertips. If people are very interested in a topic at the library, then it’s likely they’d be interested in the same information online in digital form.

* Check Out the Bookstore – The same thing can be said for the bookstore. Go to the bookstore and look at the best-selling non-fiction books available. What niches are they in? What audience do they serve? Can you find a way to offer something within that market that will make people take notice?

* Use Google Trends – One of the best ways to find out what’s trending is to check Google Trends. You can see what’s trending in various parts of the world, what’s trending overall, and so much more. Just type your term into the top search bar and find out what comes up.

Link to Google Trends: https://www.google.com/trends/

* Research the Product – When you want to sell any product to anyone, you need to research it. You can find others who are selling the same product; you can find complaints, compliments and more about the product that will help you choose to market it or not to market it, as well as how to market it. If you want to learn the business of Affiliate Marketing and use a systematic approach to building a home business in this neche… take a look at….

* Research the People – Your audience, your competition, the product creators… it’s best to research them all. You can use Google Search, Trends, Alerts and more to find out the information you want about the people. Knowing all that you can know about these people will make it so much easier for you to market the products or services.

* Research Keywords with Google – If you have an AdWords account you can use it to research various keywords that you might use to promote the products you choose. Remember to also check out keywords for the problem that you’re solving, not just product keywords.

* Use the Products You Promote – One of the very best ways to research anything is by using it first-hand. While every product that someone makes might not be for you, it’s important to try them out for your audience. They trust you to promote only the best. Make one mistake and you will not be able to regain their trust. Consider it a cost of doing business.

Conducting research for anything you do when you start a business is important. You want to know in advance that you have potential to make a living so that you don’t waste your time. By using an Affiliate Marketing System such as Affilorama you can actually know in advance if a product is a good one, if it will sell to your niche, and that you’ll be proud promoting it.

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Trevor Tillotson

P.S Contact me on Skype: trevor.tillotson using Title: “Team”

Pros and Cons of Offering Customer Support via Social Media

Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions.

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It’s better to answer… if you can…

There are both advantages and disadvantages with offering customer support via social media, of course, and these are detailed below.

1. Pros

There are a number of positives about performing customer service on your social media accounts that you should know about. These pros really do overcome the negatives.

Your Business Will Grow

Today consumers want to talk to you on social media because that’s where they are. They use social media more than the telephone to deal with everything. When you are good at answering and responding on social media, it will make your business grow. As consumers see – in a very public way – how you deal with issues, they’ll be that much more likely to want to purchase from you.

Your Brand Will Expand

One of the reasons you even start a social media channel is to get brand recognition. The better you are at updating and sharing with your audience, the more you can expand your brand. Dealing with customer service on social media causes content to be produced that offers even more information for the consumer before they choose to be part of your client roster.

Social Media Is Inexpensive

This is the very best thing about using social media. In most cases it’s basically free to start, other than perhaps some social media monitoring tools that you might want to use like Buffer or Hootsuite. In any case, the cost is very low compared to traditional customer service means such as a call center.

Links:
Buffer – https://buffer.com/
Hootsuite – http://www.hootsuite.com/

2. Cons

Of course, nothing is perfect. There are pros and cons for everything you do for your business. Thankfully all of these cons can be controlled by having a process and a system for ensuring that you are able to answer questions in a way that doesn’t look bad for your brand.

Your Actions Live Forever

Online, as you know, your actions really do last forever. Even if you delete something, there are ways to find it. People also take screen shots and use them against people. So, create a system, have standardized responses, and rules of the road for any person dealing with the public.

You May Miss Some Issues

Social media is not very linear. It can be very hard to be sure every last question was answered and every situation was dealt with. Again, if you create systems and standards, you will be a lot better off and be less likely to miss as many issues.

Too Many Channels May Cause Confusion

When you have many social media accounts, someone may ask the same question in multiple places – which can make you feel as if you’re always answering the same questions. You’ll have to work out a process to deal with this and keep track. But, it is something you can control as long as the process is in place.

As you see, with these pros and cons, you can clearly count on the fact that you will need to do some customer service on social media if you have social media accounts. Therefore, you need to set up some sort of process and system to make it work for your business.

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Trevor Tillotson

P.S. Contact me on Skype: trevor.tillotson – message title “Social Media”

Is PPC a Good Affiliate Marketing Strategy?

The hands-down best method for affiliate marketing is to build your own website and a community, provide amazing and consistent content and then recommend goods and services to your audience. But, sometimes you just don’t want to do it that way and so you may consider PPC.

Pay-per-click marketing means that you pay each time someone clicks on your advertisement for the product, whether they buy or not. You only get paid when you sell the product, so this can be costly, but there are ways to make it work. Here are some things to consider.

* Pay Per Click Means Lots of Testing – As in most areas of marketing, it’s all about the testing. You’ll have to try things in order to find out what works for a particular product or service. Run more than one PPC campaign using slightly different advertisements to find out what works best.

* Pay Per Click Works Best with Higher Priced Items – You don’t really want to try PPC with items you’ll only make a few bucks off. Use it for the items where you will earn hundreds in commission, because it will cost more to get the right buyers to click through.

* Understand Keywords before You Start – It’s imperative that you not only understand the keywords your audience favors but also that you understand the advertising rules and protocols of the product you’re promoting. Some require affiliates not to use certain keywords due to a possible conflict with their own “in-house” ad runs.

* Know Your Audience – Does your audience typically click on ads? If not, what’s the point in trying a PPC campaign? If your audience will click through, what do you need to put in the ad to make them curious enough to do it?

* Use Yahoo! and Bing – The clicks are cheaper than the larger sites though the audience is smaller, and of course your audience is likely there. It’s a good place to start & to learn to master PPC before you move over to AdWords and Google.

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* Try Facebook – You can run PPC campaigns on Facebook too. The click costs aren’t that high and can work well if you’re marketing an expensive product that makes the cost worth it. Plus, if you can’t find your audience on Facebook you probably don’t have an audience. Player beware with Facebook Advertising – make sure you stick to their strict rules or you could be banned from advertising by the FB Police!

And here is the most important PPC campaign success tip of all:

* Use PPC to Build Your List – Instead of using the PPC campaign to sell an item directly, use it to build up your email list. Give them something free to download, that solves at least one problem and gets them on your list. Then start promoting the expensive product you wanted to sell them. Building your list over selling directly is a tried-and-true way that affiliate marketers have used PPC for, for over a decade now.

To sum up, with any PPC strategy remember to

  • only use it for high priced products, or
  • build your email list in which to market your products and/or services. Then use a system like GVO Host Then Profits to build your website and send messages to your list.

PPC can work very well even today if you are willing to

  • practice,
  • learn about keywords, and
  • develop a little advertising budget.

Happy “Clicking”

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Trevor Tillotson

P.S. Contact me on Skype: trevor.tillotson

P.P.S. Click on the GVO Banner to learn more about email marketing…

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How to Start Marketing without a Social Media Following

Not everyone who ends up being very successful in their chosen business has 100K social media followers. You can start marketing without worrying about your social media following…

…if you want to.

The following ways will not only help you market your business but will also help you build your social media following for the future.

* Advertisements – Today anyone can open a Google AdSense account, a Twitter Ads account, a Facebook Ad account and a YouTube Ads account. It doesn’t cost very much either to run ads with any of these services.

* Affiliates – An affiliate is someone who sends you prospects, leads or orders and gets paid a percentage or a set amount. You can set up affiliates using software like E-junkie.com or aMember.com which tracks how much they sell so you can pay them.

Or, you can build a very successful home business as an “affiliate marketer” where you sell someone else’s product or service and get a commission in the same way.

My own top rated affiliate program is Karatbars International which allows me to introduce people to Gold purchasing as a way of securing savings by buying small amounts/ingots of currency grade gold. As well as securing my families financial future I can earn an income/commission from the business development activities of the people I introduce to Karatbars. If you are interested click on the image below…

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* Live Events – This is a great way to market your business. You can also sponsor them and not even go to them. Send other people with T-shirts, information, and more. You can also host them, speak at them, and be a big part of live events, which will get a lot of attention.

* Content Marketing – As always, content marketing never goes out of style. Start blogging, guest posting, creating videos, memes, infographics and other types of content for your audience on a regular basis, based around your goals.

* Email Marketing – One of the things you should always be doing is building your email list. An email list is better than a website, social media or any other method of marketing. It’s not supposed to be a replacement but it’s a must-have for any serious business owner.

GVO offer one of the webs most comprehensive value for money online business tool kits. The Host Then Profits System provides Autoresponder, Free Domain Hosting, Blogging Platform, Video Marketing Produce and a Conference Room for producing and presenting your own webinars. Click the image below to take a look…

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* Traditional Marketing – Don’t underestimate radio, TV and print advertisements as a way to market your business. This works really well if you have a live event planned. Even if you’re inviting people online, you definitely should run an offline advertisement in the local area.

* Webinar Marketing – A really awesome way to build your email list, get more social media followers and market your goods and services is to have a webinar. Choose the topic that works for your audience, solves a single problem for them during the event, and is an avenue to show what you know and how you can help them.

Host Then Profits by GVO will provide everything you need to make your webinars a success.

* Joint Venture Partners – A JV partner is someone who you agree to work with for a short-term project. If you can find someone who does have a following, and who needs your help with something amazing and is willing to partner with you, you can make more sales faster than you can alone.

Once you have worked out what is best for your home business you will come to realise that marketing without a social media following is not very different from marketing with a social media following.

Just like any other serious business, you will just need to spend a little more time and money on ads in order to build up your following.

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Trevor Tillotson

PS: You can contact me on Skype: trevor.tillotson

PPS Use the heading Karatbars in your message

 

Broad or Narrow Niche: Which Is Best for Affiliate Marketing Products?

Hi Everyone

New to Affiliate Marketing?

Understanding your Niche is key to ensuring your online business building success.

The basic affiliate formula is to find out what people need, locate it, test it out, and then recommend it to them. When you think of that, you realize immediately that a narrow niche over a broad niche is going to be better. It’s going to be better for a variety of reasons which are listed below.

* You Need to Get to Know Your Audience – If you have too broad of an audience, it will be very difficult to get to know your audience and develop a tribe of people who follow you. Some people may be scared of niching it down too much, but the truth is, the more you can niche (or narrow) it down the more success you’ll experience.

* It’s Easier to Sell Someone Something They Already Want and Need – When you truly know your audience (which is simpler to do when you know who they are and where they hang out), you can offer the exact items they need exactly when they need it. It’s like reading minds, and your audience will appreciate it and buy more.

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* Targeting a Narrow Audience Is Simpler – When you have a narrow audience to target, you’ll find it easier to locate products and services for them. Plus, you’ll find communicating with them a lot easier. In fact, you’ll be able to build a community of this narrow audience that is begging for what you are offering.

 

Affilorama is a “done for you” Affiliate Marketing System and Education Platform which can assist you to narrow down your Niche Audience and build a successful home/online business. Click Here… or… On the image above to learn more.

* Be As Descriptive As Possible – It’s easier to create descriptions that speak to your audience if you know exactly who they are. And it’s hard to know who they are if you’re branching out too far and just trying to promote anything to anyone.

* Promote Only Products and Services You’ve Tried – This is a hard one for some affiliates to wrap their brain around, but it’s really important. If you’ve not at least tried one product from the creator, how can you possibly recommend it to anyone? Testing products, and knowing the audience they are meant for, will help you determine if it’s even something you want to promote.

* Be Where Your Customers Hang Out – If you know exactly who your audience is, you’ll know where they hang out. You’ll be able to locate Facebook groups, forums and more that are places you can promote your offerings.

* User Experience Is Most Important – When you focus on the user rather than your bank account, you will find that all of your marketing is so much better. Not only will you choose higher quality merchandise or services to promote, you’ll also be able to create higher quality information to go with it.

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* Email Marketing Is Imperative – One of the most important things about affiliate marketing is email marketing. If you want to move people from social media or your website to your email list, you need to be able to attract your specific audience and then please them with the content you deliver on a regular basis. You can’t do that very well if your audience is too broad.

GVO provide an autoresponder/email marketing system at an amazingly low cost to anyone starting a home business. Clicking here … or the image above will tell you more.

In any of my online business ventures, I have learned that having a narrow (0r drilled/narrowed down) niche is always better for quality and value for money product creation, marketing and sales. You can’t beat knowing who you’re dealing with and what they want and need for helping you choose the right products to promote to them.

All the Best

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P.S. Don’t forget… you can contact me on Skype (trevor.tillotson) using the heading “Team Member” if you need any assistance

Affiliate Marketing on Social Media

Hi Team

As promised earlier this week, here’e the first instalment touching on the different “online marketing/home business strategies.

Firstly I thought  we should take a look at…

…Affiliate Marketing (building a business to sell someone else’s product or system)

affiliatemarketing6As an Affiliate Marketer you really can improve your affiliate marketing business by using social media. Some people say you don’t even need your own website to become an affiliate marketer and in many ways, with the advent of social media this is true. Try using social media marketing in these ways to improve and boost your affiliate marketing business.

* Promote Quality Products and Services – It’s imperative that you keep the trust of the people you promote to. The only way to ensure that a product is amazing is to try it. At the very least try at least one product from each creator before you promote all their stuff. You want them to have top-notch customer care and a great product. After all, you’re telling your audience and your people to go buy it from that person.

* Create a Redirect – When you have an affiliate link it’s usually very ugly, and if the owner of the product changes their mind about the network they want to use you’ll have a hard time finding all the times you used the link. But, if you create a redirect you only have to change that link in one place if it should change. Find instructions on how to create a redirect on this site: https://yoast.com/cloak-affiliate-links/

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* Provide Quality Content – Don’t just post content for the sake of publishing. Instead, focus on quality content that has the interest of your audience. You don’t have to make everything be about the product you’re promoting, but it should all be related. It’s tempting to post videos of cats but unless you’re selling pet-oriented stuff, don’t do it. Keep it the most relevant that you can.

* Grow Your Email List – On every social media page there should be a way to get people to sign up for your email lists. If you get people on your email list from social media, then you can market your affiliate products directly to them, knowing they’ve already been interested.

* Set Up Your Own Facebook Page – With more than a billion people using Facebook worldwide, it offers a lot of potential for affiliate marketing. The best place is to start your own Facebook page for the offer you’re trying to promote. You can then post pictures of the product, testimonials, and more right through the page.

* Be Relevant on Twitter – Twitter is a great place to promote affiliate products but the stream moves so fast, and everything is so quick that you have to be extra creative to make it work. Personalize your messages, and recommend only products you know for sure are amazing and that are relevant for your audience. Use a link shortening service but ensure that they allow affiliate links.

* Pinterest Encourages Commerce – Unlike a lot of social media sites, Pinterest likes it when people conduct business on their site, so they make it relatively simple to do it with Pinterest gift pages. Just include your affiliate link within any image you share. Create a separate board for your affiliate products using your website URL, and then use the item URL for each of the pins you add to the board.

If you know that the products you’ve chosen to promote are valuable for your audience, there is no shame in promoting them the same way people promote their own products. Just follow the rules for each social media network as well as the product affiliate rules as you move forward.

Cheers

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Trevor Tillotson

P.S. Take a look at one of my affiliate businesses here …

SaleHoo

 

 

 

P.P.S. SaleHOO is a business system promoting “Drop Shipping” …

…the ultimate way to sell someone else’s products