Broad or Narrow Niche: Which Is Best for Affiliate Marketing Products?

Hi Everyone

New to Affiliate Marketing?

Understanding your Niche is key to ensuring your online business building success.

The basic affiliate formula is to find out what people need, locate it, test it out, and then recommend it to them. When you think of that, you realize immediately that a narrow niche over a broad niche is going to be better. It’s going to be better for a variety of reasons which are listed below.

* You Need to Get to Know Your Audience – If you have too broad of an audience, it will be very difficult to get to know your audience and develop a tribe of people who follow you. Some people may be scared of niching it down too much, but the truth is, the more you can niche (or narrow) it down the more success you’ll experience.

* It’s Easier to Sell Someone Something They Already Want and Need – When you truly know your audience (which is simpler to do when you know who they are and where they hang out), you can offer the exact items they need exactly when they need it. It’s like reading minds, and your audience will appreciate it and buy more.



* Targeting a Narrow Audience Is Simpler – When you have a narrow audience to target, you’ll find it easier to locate products and services for them. Plus, you’ll find communicating with them a lot easier. In fact, you’ll be able to build a community of this narrow audience that is begging for what you are offering.


Affilorama is a “done for you” Affiliate Marketing System and Education Platform which can assist you to narrow down your Niche Audience and build a successful home/online business. Click Here… or… On the image above to learn more.

* Be As Descriptive As Possible – It’s easier to create descriptions that speak to your audience if you know exactly who they are. And it’s hard to know who they are if you’re branching out too far and just trying to promote anything to anyone.

* Promote Only Products and Services You’ve Tried – This is a hard one for some affiliates to wrap their brain around, but it’s really important. If you’ve not at least tried one product from the creator, how can you possibly recommend it to anyone? Testing products, and knowing the audience they are meant for, will help you determine if it’s even something you want to promote.

* Be Where Your Customers Hang Out – If you know exactly who your audience is, you’ll know where they hang out. You’ll be able to locate Facebook groups, forums and more that are places you can promote your offerings.

* User Experience Is Most Important – When you focus on the user rather than your bank account, you will find that all of your marketing is so much better. Not only will you choose higher quality merchandise or services to promote, you’ll also be able to create higher quality information to go with it.


* Email Marketing Is Imperative – One of the most important things about affiliate marketing is email marketing. If you want to move people from social media or your website to your email list, you need to be able to attract your specific audience and then please them with the content you deliver on a regular basis. You can’t do that very well if your audience is too broad.

GVO provide an autoresponder/email marketing system at an amazingly low cost to anyone starting a home business. Clicking here … or the image above will tell you more.

In any of my online business ventures, I have learned that having a narrow (0r drilled/narrowed down) niche is always better for quality and value for money product creation, marketing and sales. You can’t beat knowing who you’re dealing with and what they want and need for helping you choose the right products to promote to them.

All the Best





P.S. Don’t forget… you can contact me on Skype (trevor.tillotson) using the heading “Team Member” if you need any assistance

How to Choose the Right Online Classes for You

There are so many choices for online courses today that they can become overwhelming. There are ways to figure out which online classes are for you, though, if you sit down and ask yourself a few important questions you’ll instinctively know how to choose the right online classes for you.

* Is the Course Legitimate? – When you’ve discovered a course about something you’re interested in, ask yourself if this course is put out by someone who truly knows and understands what they are talking about. For example, if you’re looking for a course on how to self-publish your first book, did the creators themselves do what they’re suggesting successfully? Or, is the course put out by a well-known university or college? When you answer that question you can move on to the other questions.

* Do You Want Credit for Your Course? – If you want some sort of college credit for taking the course, you need to find out if the course qualifies. Some will say that they qualify for continuing education units, in which case they do. If they don’t say so, then they probably do not offer any sort of college credit. That doesn’t mean the course is useless, though. Sometimes learning is for another reason outside of getting credit down on paper, such as to further your career. Often with online business training it is done in house provided by experienced top selling entrepreneurs who use the same systems, training and education to get the often amazing results that they achieve.

* Do You Have Enough Time? – Look over the requirements of the course and determine if you actually have the time to properly devote to taking the course. There is more to any course than going through the motions. If you really do want to learn how to choose the right online classes for you, you need to focus 100 percent on the tasks at hand so that you can come out of the course with the knowledge you need to succeed.

* Is the Course within Your Budget? – You never… ever… want to go into debt to take a course unless you’re sure that you can afford to pay off the debt soon (usually within six months is a good rule of thumb) or you know for sure you will devote yourself to putting into practice what you learn so that you can earn the money back. If the course is outside of your budget, you can work on earning the money first to pay for the course outright. There is never just one chance today for any type of course, no matter what the sales page says. Also, the choice of online businesses nowadays  can spread across many niches.

* What Value Does the Course Offer You? – Outside of learning something that the course teaches you, what other types of value does the course offer? Will you be able to put into practice what you learn to earn money, lose weight, or get your life in order? What are the benefits of taking this course outside of the immediate knowledge you’ll get?

* Will You Really Use the Knowledge? – This is the time you need to be honest and get real about yourself and your intentions. Usually the past is a good indicator of how you’ll behave in the future. Have you taken other courses that you did nothing with, or worse, you paid for it and did not even complete it? If you paid for a course or book or lesson that you did not even finish, what makes this one different? Will you really use this course?

* Is Your Internet Connection Good Enough? – This is very important because if you live in a remote area and the course is completely online with video, you may not be able to use the course if your internet connection is slow. Some courses are delivered in text via email and you can probably do those, but if the course has a lot of technology associated with it, make sure that you can view it properly before paying for it.

Ask yourself How to Choose the Right Online Classes for You and answer honestly before investing money in any online class. That’s the only way to be sure that you aren’t wasting your time, money and effort. Any type of online course can be beneficial if you devote yourself to learning the lessons and then put them into practice. Take a look at what I am doing to build my own home businesses to see if they are of interest to you. they each have their own educational training and business systems included.                             Take a look….











Kind regards





Trevor Tillotson

Failing Is Part of the Growth Process

The truth is that if you don’t fail now and then, you’re not trying hard enough. Many people have such a fear of failure that they never push themselves to move through a challenge, and so they never experience either failure or success. They just coast along. The fact is, failing is part of the growth process in all aspects of life, especially business.

* Failure Is Part of the Learning Process – You’ve heard the saying from proverbs, “If at first you don’t succeed, try and try again.” This is telling you that failure is expected and natural. It’s the way we learn. It’s like learning to ride a bike. You fall off. You skin your knees. But you get right back up and try again. Many scientists failed spectacularly before finding success… take a look at Edison, Einstein and more recently Steve Jobs and it’s not any different in business. Sometimes a new idea will fail spectacularly, but there is always a lesson within that failure to help rocket you to success the next time.


* Failure Should Be Tolerated, no… it should be Expected – So many people have decided that failure is bad, but we should not only tolerate and expect it, we should almost encourage it. Because the fact is, failing is part of the growth process. If you’re not failing sometimes, you’re not going to be hungry enough to putting yourself out there enough. Imagine if J.K. Rowling had stopped submitting her work on Harry Potter to publishers every time she got a “no.” Each rejection was a failure but it taught her how to succeed.

* Failure Should Be Rewarded – We can create an abundance of success if we start encouraging failure. When someone tries something and gives it their all but fails, it should be celebrated. When failure comes your way, and it will, take the time to analyze why the failure occurred and acknowledge the good that came from it, while tweaking your theory and making plans to… try again.

* Failure Creates Change – Consider how a new invention goes through many incarnations before it becomes a final version. We’ll mention the genius of the inventor of the light bulb (and again below), computer operating systems, even the typewriter all which went through many failures and incarnations before they became known as they are now. The failures before them are what made the successes possible.

* Failure Keeps You Grounded – If all you experience in life is success, you won’t be a very grounded person. In fact, you may become arrogant and think you’re super special when the truth is you’re not pushing yourself hard enough and have become stagnant. Failing is part of the growth process because it lets you see your own humanity and therefore become more accepting of others.

* Failure Brings New Innovation – Take a look at the history of the light bulb again (click the link below) and you’ll see that each failure brought a new idea to light that made the invention better. Even today we have new light bulb inventions due to the perceived failures of the one before it. When something doesn’t work, it always brings to light something else that may work.

* Failure Brings Growth – As you expand your knowledge while building your business, it’s natural to have some setbacks. But you’ll also experience bursts of growth. In fact, it might just be a big giant idea bombing that projects a growth spurt that you don’t expect. Did you know that Michael Jordan, one of the best basketball players of all time, did not make his high school basketball team? Imagine if he had given up?

* Failure Is Part of Success – Michael Jordan has been quoted as talking about all the times he’s failed, and he’s given that as an example of why he succeeds. He succeeds because he keeps on trying even after failing. So, he misses the winning shot in this game; maybe if he practices more he won’t in the next. It’s his ability to get back up, dust himself off, and keep on trying that brings success.

The fact is, without failure you can’t have growth and success. Without experiencing ups and downs you have no idea when you’re finally up. Failure can teach you that having a plan A, B and C is beneficial. The truth is, all failure is just another step toward succeeding, because you learn from each failure in a way you can’t learn from success.






Trevor Tillotson

PS: To Help You Minimise and Manage Your Failures In Your Home Business You Need To Use A Business Building System Built On It’s Success… such as:

BLP Logo2






Analysis Paralysis … And How Perseverance Pays Off

Hi Team

I’ve been reminiscing a bit recently, Back to the time when I was starting to build
my home business and I was suffering from “Analysis Paralysis” and pondering what I thought was …


retirement worriesI recalled the words of encouragement from a well known sponsor of mine.

At the time I didn’t realise the fact that every successful home business developer
ha had their own share of…


Here’s what he, and every other successful online business entrepreneur, teaches.

I like to call it “Preservation by Perseverance” & it goes something…

…like this:

Many famous and successful business owners have a history of failure behind them.
The reason they finally succeeded is because they never gave up.
The proof that perseverance pays off is in the following stories of people who have been successful.

Hey, look them up and read about them… their stories are both fascinating and inspirational.

* Henry Ford
* Colonel Sanders
* Walt Disney
* Albert Einstein
* Socrates
* Thomas Edison
* Vincent Van Gogh
* Jack London
* Elvis Presley
* Steven Spielberg
* J.K. Rowling
* Steve Jobs
* Bill Gates

Every single one of these successful people experienced failure in their lives.
Some even experienced bankruptcy and the loss of everything they held dear.
But, they kept on going and kept on trying and eventually it paid off.
The same can happen for you in your home business if you understand how perseverance works.

Read Motivational Books

There is a book called The Compound Effect, by Darren Hardy,
that every person who wants to accomplish anything in life should put on their reading list.
The gist is that doing something small every single day adds up to something big.
That goes with working, writing a book, dieting, education and building a home business.
Imagine if you stuck to something every single day for a year – how would the end of the year be different?

Learn from Others

If you’re not convinced about sticking to things longer than you’re comfortable,
Julie Andrews once said, “Perseverance is failing 19 times and succeeding the 20th”.
What if you gave up after that 19th time, right before you finally experienced success? That would be horrible.
That’s why it’s important to stick to things even when that means starting completely over and coming at a problem from a different angle.                                                                 If you are using a new system to build your home business but you are getting frustrated, because your business is not going viral,  avoid the so called…

Shiney Object Syndrome … a system that is pushed your way as the answer to all your problems . “Shiney Objects” like this will only guarantee one outcome…

…wasted money and wasted time.

Stick with your system and tweak it, refine it, master it and you will succeed.

Silence Resistance

You’re always going to have other people, including your own inner voice,
who are afraid and will try to stop you from success.
Even people who love you may be Debbie downers sometimes and try to talk sense into you.
It’s important that you silence these voices.
Ask your family and friends to refrain from discussing it at all if they can’t be encouraging,
and turn your inner voice around to be positive.

Work Hard

You’re not going to succeed overnight; it’s just that simple. You’re going to struggle, and that’s okay.
Accept that you’ll be working hard for a while without a payoff.
There is a saying that it takes 10,000 hours to become an expert.
But don’t wait until you’re an expert to do something…

…do it now and you’ll eventually become an expert.

Let Go of Blame

Even when things don’t work out – instead of blaming anyone and making excuses,
look at the situation and figure out how you can do it differently next time.
A gymnast will watch a video back of their performance and pinpoint what they’re doing wrong and then correct it.
They won’t blame their knock knees or the balance beam or even themselves.
Instead, they find out what they can change and work on that.

Get Rid of Bad Habits

If you have some bad habits like being negative, playing video games too much,
or stuffing your face when you’re stressed,
try to change those and get rid of those bad habits and instead focus on your end goal.
Procrastination is a symptom of fear. Work through the fear and you will eventually experience success.

J.K. Rowling has been sharing her rejection letters on Twitter and she says…

…every rejection is really a good thing as it gets you closer to success.
Don’t let other people tell you that you’re not good enough.
You are good enough and you can succeed if you just keep trying.

So stick at it.





Trevor Tillotson

P.S. If you are struggling to find systems that really do work for any online business (or Off Line Business for that matter), click on the link below to take a look at Business Labs Pro. and My Inspired Media

BLP Logo2

How Do You Quantify Success?

One hell of a question … you might agree?

So, how do you quantify success?

I believe that quantifying success isn’t always just about dollars. Sometimes it’s more about how you feel about the dollars you make.  One example might be…

…If you work in a corporate environment holed up in a cubicle but what you really would like to be doing is to be working outdoors (even though you will probably make three times the money in the cubicle), in this sense how you are defining success has so much more to do with other things than money.

* Money – Many people are very straightforward that money means success. Earning six figures a year defines success to them. However, did you know that both rich people and poor people still the same types of problems with happiness?
Rich people aren’t happier than poor people, although they do have fewer basics to worry about. Poor people tend to find happiness wherever they are even without money, even though they have a lot to worry about in terms of meeting basic needs. Did you know that you can safeguard your income by investing in small affordable amounts of gold bullion in the form of 1 gram ingots. Click here or on the above image to learn more.

* Things – Some people quantify success in terms of the things they own and can buy. This is tied up with money in a way, but these are the people who spend their money. They buy cars, houses and expensive jewellery, and they need to keep earning more money to keep it up in order to be happy. People who define success by things aren’t typically as happy as people who define success in other terms.

* Family – For many people, family is everything. It’s largely cultural in that some types of people want large, loud and boisterous family times. The people who define family as success are often happy even if they don’t have as much money as they thought they needed, and things don’t mean much to them either.

* Relationships – Some people count success by how deep and close their relationships are. Often these types of people have fewer friends because it takes them a lot of time to devote to those friendships due to the importance they place on them.

* Friends – Some people love having a large number of friends and connections, and to them that means success. They feel good having a large circle of influence and love being one of the top influencers of them all.

* Vacations – Some people love to spend their time and money on experiences, and this makes them feel successful. They like to travel to exotic places, and do interesting things and eat new foods. If this is how you define success, you’re likely very adventurous and a risk taker.









* Ability to Give – Yet others define success by their ability to give of themselves to others. Even if they don’t have a lot of money, they like taking time away from earning money to volunteer for causes they hold dear. If they need to earn money they value being able to give some of it away, and this makes them feel successful.

* Hope – Many people quantify success simply as the ability to hope and plan for a better future. Starting a new business is exciting and exemplifies hope for them. Yet others prefer the stability of a normal job as a way to keep hope alive. There is no right or wrong answer.

So, defining and the ability to quantify success can be very personal. You may feel successful even if you make do not make much money. Conversely, you may only feel successful when someone shows you the money. We are all wired differently and really there is no right or wrong way to quantify success. It boils down to what’s right for you.

I’m guessing though that you are striving for financial success in your home business and you are doing it to earn money, not just because it makes you feel good.

Building a Home Business should therefore be both rewarding … lucrative… and fun. You can find out how by checking out any of the links below.





Trevor Tillotson



BLP Logo2



PS. Access all of these business opportunities in one place …

RHBA Logo1

Give Yourself to Your Team and They Will Give It Back

Let’s get heavy and deep for a moment. It is fair to say that your life is a reflection of your actions. What you put out into the world, you get back in return. If you are negative, you’ll get negativity. If you are positive, you’ll get back positivity. People really do reflect back to you the way you are most of the time. If you are a Team builder the same thing can be said for your people. What you want from them you will generally get if you can give. Give yourself to your team and they will give it back in droves, give them respect if you want respect, give them time if you want time, and so forth. It really works.

* Always Pass the Credit – When you have success, it’s easy to want to take all the credit. But the truth is, you should pass that credit on to your team. This is true in online businesses which are often reliant upon the effort of the team to make each successive Team Member successful. Pass on the credit for successes in your business to the Team Members. The more you do that, the more they’ll want to give of themselves because they feel as if the successes are shared. Success feels good; so does getting credit for it.









* Always Take the Blame – Sometimes things do go wrong. But, a real leader will take the responsibility of blame. After all, it was probably your vision that wasn’t explained enough and that may have allowed the failure to occur. But, you can learn from it. Let your team know that you take responsibility for the blame, why that is so, and how you’ll fix the problem for the future.

* Recognise & Know Real Talent When You See It – When you bring on team members, bring on people who have a talent for something special and then let them go. Don’t tie them up by having them do something not in their wheel house. Use your team members for what they love to do and are good at doing.

* Be the Reflection You Want to See – When you look in the mirror, what do you see? Do you see a giving, kind, smart, hard-working person? Most of the time, your team will follow you and your example. Be the example you want to see, whether that’s how you talk to people, how you dress, or how you do your work.

* Know Who You Are – A real leader knows who they are deep down and doesn’t try to hide it. They are authentically themselves and want others to be authentically themselves too. Be the type of person who isn’t afraid to admit what they’re not good at, or afraid to state what they are good at.

* Know Your Team – Take the time to get to know each member of your team so that you know when there is a problem. Being able to build a relationship with each team member is essential to being able to work together.







* Listen to and Act on Feedback – Allow and encourage your team to give you constructive feedback. You want them to feel free to tell you things you may not even want to hear; as long as it’s meant for good intention and offered constructively, that’s all that matters. To show that you’re listening, you should also act on the feedback – either by stating you heard them and will consider it, or by doing something.

* Provide Constructive Feedback – In return, you should provide constructive feedback to your team. If you have critiques that you keep to yourself, your team member cannot ever get better at what they do. They want to please you, but you must give them the opportunity to grow and learn via your feedback.

The fact is, if you focus on your team, they will focus on you. If you give a lot of yourself, your team will emulate you and do the same with others. Just by setting that sort of example, you can build an amazing team of creative, thoughtful and successful individuals that aren’t held back and are able to achieve far more than they could alone.

The business opportunities of the Retirement & Home Business Academy (RHBA) all foster this same team building philosophy. Every Team Members of the RHBA and its constituent programs such as Home Business Labs & Business Labs Pro, Karatbars & Protection Through Gold and SaleHoo, in some way benefit from the efforts of their fellow team members. When one team member succeeds, his or her success is shared amongst every other member in the team.

How’s your team building effort doing?

Kind regards





Trevor Tillotson