Broad or Narrow Niche: Which Is Best for Affiliate Marketing Products?

Hi Everyone

New to Affiliate Marketing?

Understanding your Niche is key to ensuring your online business building success.

The basic affiliate formula is to find out what people need, locate it, test it out, and then recommend it to them. When you think of that, you realize immediately that a narrow niche over a broad niche is going to be better. It’s going to be better for a variety of reasons which are listed below.

* You Need to Get to Know Your Audience – If you have too broad of an audience, it will be very difficult to get to know your audience and develop a tribe of people who follow you. Some people may be scared of niching it down too much, but the truth is, the more you can niche (or narrow) it down the more success you’ll experience.

* It’s Easier to Sell Someone Something They Already Want and Need – When you truly know your audience (which is simpler to do when you know who they are and where they hang out), you can offer the exact items they need exactly when they need it. It’s like reading minds, and your audience will appreciate it and buy more.



* Targeting a Narrow Audience Is Simpler – When you have a narrow audience to target, you’ll find it easier to locate products and services for them. Plus, you’ll find communicating with them a lot easier. In fact, you’ll be able to build a community of this narrow audience that is begging for what you are offering.


Affilorama is a “done for you” Affiliate Marketing System and Education Platform which can assist you to narrow down your Niche Audience and build a successful home/online business. Click Here… or… On the image above to learn more.

* Be As Descriptive As Possible – It’s easier to create descriptions that speak to your audience if you know exactly who they are. And it’s hard to know who they are if you’re branching out too far and just trying to promote anything to anyone.

* Promote Only Products and Services You’ve Tried – This is a hard one for some affiliates to wrap their brain around, but it’s really important. If you’ve not at least tried one product from the creator, how can you possibly recommend it to anyone? Testing products, and knowing the audience they are meant for, will help you determine if it’s even something you want to promote.

* Be Where Your Customers Hang Out – If you know exactly who your audience is, you’ll know where they hang out. You’ll be able to locate Facebook groups, forums and more that are places you can promote your offerings.

* User Experience Is Most Important – When you focus on the user rather than your bank account, you will find that all of your marketing is so much better. Not only will you choose higher quality merchandise or services to promote, you’ll also be able to create higher quality information to go with it.


* Email Marketing Is Imperative – One of the most important things about affiliate marketing is email marketing. If you want to move people from social media or your website to your email list, you need to be able to attract your specific audience and then please them with the content you deliver on a regular basis. You can’t do that very well if your audience is too broad.

GVO provide an autoresponder/email marketing system at an amazingly low cost to anyone starting a home business. Clicking here … or the image above will tell you more.

In any of my online business ventures, I have learned that having a narrow (0r drilled/narrowed down) niche is always better for quality and value for money product creation, marketing and sales. You can’t beat knowing who you’re dealing with and what they want and need for helping you choose the right products to promote to them.

All the Best





P.S. Don’t forget… you can contact me on Skype (trevor.tillotson) using the heading “Team Member” if you need any assistance

IPA … Or … NIPA … That Is The Question!!!

An Affiliate Marketer’s Time = Money … Unfortunately !!!

Speaking for myself … as an Affiliate Marketer I want to get my products exposed to as broader audience as I can in order to maximise the potential of … earning an income … online.

The issues/challenges facing todays Online Marketers are increasing by the day. The issues are centered around … time … and inevitably … money. Most of an affiliate marketer’s time is … or should I say… should be … spent on Income Producing Activities (IPA’s).


IPA’s & The “IPA Mode”

What are IPA’s then? Well, simplified, they are daily activities or processes which result in the productive use … of time … to create income … such as … (but not exclusively limited to):

  • Creating Paid Advertising Campaigns
  • Developing Social Media Ads
  • Developing Video’s for specific Marketing Campaigns or for YouTube publication
  • Writing your Blog
  • List Building Activities

Much of the Affiliate Marketer’s time associated with IPA’s … for the promotion of specific products … is linked to things like:

  • Squeeze/Landing Page development
  • Solo Ad generation
  • Classified & Ezine Ad development
  • Email/List Broadcasts/Ad generation

All of which require a certain degree of “creativity” and a savvy understanding of the “Target Audience”.

If there are IPA’s … then one would expect there to be the “flip side” of the equation … None Income Producing Activities … or NIPA’s … and your expectations would be well founded.

In fact the NIPA’s probably outnumber the IPA’s and their … almost magnetic forcees … are therefore the biggest … potential … downfall for the Affiliate/Online Marketer.

Why do I say this? Well it is because NIPA’s offer the Affiliate Marketer a form of … escapism … a … distraction even … from the often intense concentration needed when in “IPA mode”.

I know this … because … in days past … I have fallen victim to its clutches myself.


The “NIPA Mode”

Does the “NIPA Mode” exist … course it does but … because it is … sort of insidious in onset … it is easy to fall victim to it’s … costly time wasting potential.

What are examples of Non Income Producing Activities then?

  • Reading emails
  • Searching unrelated (to your niche marketing) web sites
  • Browsing Facebook & other Social media Sites
  • Reading unrelated articles and/or blogs
  • Watching unrelated YouTube content … like this … go on watch it … you deserve a 5 minute break 😉

By far the best way to avoid falling victim to the NIPA Mode is to develop self discipline and to “timetable” your day in a structured way dependent upon the number of hours you are spending each day on your Online Business.


Structuring Your Working Day

Is it difficult to timetable your working day? … well that all depends upon what type of person you are.

If you are easily distracted  … then  … Yes!!! it will be difficult to get into a strict timetable … writing down your timetable in a desk diary will be the best solution to help keep you focused on the task of … self controlled timetabling. Set the clock on your PC to remind you that … Hey it’s break time!!! … and stick to it no matter where you are at … in a task.  You’ll find that if you give yourself regular … “Time-out Treats” … you’ll get more productive and less distracted … and you’ll still get through all of your emails and all that other … NIPA stuff!!!

Let’s say that you are working at your Online Business for 4 hours each day … it is likely that you will need to consider 3-4 breaks from working on IPA’s during that time.

Working 50 minutes … each hour … without distraction is a good length of time … to get the job done without burning out … allowing yourself 10 minutes each hour to break from the concentration of working on IPA’s … time to take a breather outside … take a coffee break … play with the dog … check your email or Facebook page … chat with your partner or … remember to check out this blog … oh and … play with the kids.

Check out my offers and get into some serious IPA !!!

Trevor Tillotson

Online Business Facilitator