You May Not Be Interested… In This?

Yes I totally get it… I really do.

Not everyone who has clicked on a call to action button on one of my blogs or one of my business offers is interested in building a home business.

Some people are simply,,, tyre kickers… and that’s…

…OK by me.

It is important to…

…”look before you leap”…

…into anything that you know very little about and online business development is something which is not suited to everyone.

You have to have a “WHY” which is big enough to create a “NEED”…

… and a “NEED” big enough to satisfy your “WHY”.

If all of this sounds like crazy ranting to you then you should just click out of this blog and not bother opening the next set of blog posts which will be coming your way from me over the next few weeks.

If… on the other hand… your “WHY” and your “NEED” are solidly imprinted in your mind you will completely understand the relationship between the two regarding  why most people turn to the internet to build their own home/online business.

Knowing your “Why” is the easy part. Satisfying your “NEED” is the most difficult part.

Satisfying your “NEED” requires a vision of what your home/online business will be and how it can be realised so as to be both sustainable and successful working with legitimate professional people who have developed proven business development systems which they use themselves and provide to their “Team” members in order for them to realise similar online business success.

If you are still reading this then you are of the latter group so…

…take a look at the series of online business articles as they appear in your In Box over the next few weeks. I hope there will be something of interest for everyone…

…even those who have not yet fully committed to becoming a Team Member in one of my online business opportunities…


…”look before you leap”

Kind regards





Trevor Tillotson

P.S. Skype me on trevor.tillotson with the title “home biz” if you would like to have a chat

Broad or Narrow Niche: Which Is Best for Affiliate Marketing Products?

Hi Everyone

New to Affiliate Marketing?

Understanding your Niche is key to ensuring your online business building success.

The basic affiliate formula is to find out what people need, locate it, test it out, and then recommend it to them. When you think of that, you realize immediately that a narrow niche over a broad niche is going to be better. It’s going to be better for a variety of reasons which are listed below.

* You Need to Get to Know Your Audience – If you have too broad of an audience, it will be very difficult to get to know your audience and develop a tribe of people who follow you. Some people may be scared of niching it down too much, but the truth is, the more you can niche (or narrow) it down the more success you’ll experience.

* It’s Easier to Sell Someone Something They Already Want and Need – When you truly know your audience (which is simpler to do when you know who they are and where they hang out), you can offer the exact items they need exactly when they need it. It’s like reading minds, and your audience will appreciate it and buy more.



* Targeting a Narrow Audience Is Simpler – When you have a narrow audience to target, you’ll find it easier to locate products and services for them. Plus, you’ll find communicating with them a lot easier. In fact, you’ll be able to build a community of this narrow audience that is begging for what you are offering.


Affilorama is a “done for you” Affiliate Marketing System and Education Platform which can assist you to narrow down your Niche Audience and build a successful home/online business. Click Here… or… On the image above to learn more.

* Be As Descriptive As Possible – It’s easier to create descriptions that speak to your audience if you know exactly who they are. And it’s hard to know who they are if you’re branching out too far and just trying to promote anything to anyone.

* Promote Only Products and Services You’ve Tried – This is a hard one for some affiliates to wrap their brain around, but it’s really important. If you’ve not at least tried one product from the creator, how can you possibly recommend it to anyone? Testing products, and knowing the audience they are meant for, will help you determine if it’s even something you want to promote.

* Be Where Your Customers Hang Out – If you know exactly who your audience is, you’ll know where they hang out. You’ll be able to locate Facebook groups, forums and more that are places you can promote your offerings.

* User Experience Is Most Important – When you focus on the user rather than your bank account, you will find that all of your marketing is so much better. Not only will you choose higher quality merchandise or services to promote, you’ll also be able to create higher quality information to go with it.


* Email Marketing Is Imperative – One of the most important things about affiliate marketing is email marketing. If you want to move people from social media or your website to your email list, you need to be able to attract your specific audience and then please them with the content you deliver on a regular basis. You can’t do that very well if your audience is too broad.

GVO provide an autoresponder/email marketing system at an amazingly low cost to anyone starting a home business. Clicking here … or the image above will tell you more.

In any of my online business ventures, I have learned that having a narrow (0r drilled/narrowed down) niche is always better for quality and value for money product creation, marketing and sales. You can’t beat knowing who you’re dealing with and what they want and need for helping you choose the right products to promote to them.

All the Best





P.S. Don’t forget… you can contact me on Skype (trevor.tillotson) using the heading “Team Member” if you need any assistance

How to Choose the Right Online Classes for You

There are so many choices for online courses today that they can become overwhelming. There are ways to figure out which online classes are for you, though, if you sit down and ask yourself a few important questions you’ll instinctively know how to choose the right online classes for you.

* Is the Course Legitimate? – When you’ve discovered a course about something you’re interested in, ask yourself if this course is put out by someone who truly knows and understands what they are talking about. For example, if you’re looking for a course on how to self-publish your first book, did the creators themselves do what they’re suggesting successfully? Or, is the course put out by a well-known university or college? When you answer that question you can move on to the other questions.

* Do You Want Credit for Your Course? – If you want some sort of college credit for taking the course, you need to find out if the course qualifies. Some will say that they qualify for continuing education units, in which case they do. If they don’t say so, then they probably do not offer any sort of college credit. That doesn’t mean the course is useless, though. Sometimes learning is for another reason outside of getting credit down on paper, such as to further your career. Often with online business training it is done in house provided by experienced top selling entrepreneurs who use the same systems, training and education to get the often amazing results that they achieve.

* Do You Have Enough Time? – Look over the requirements of the course and determine if you actually have the time to properly devote to taking the course. There is more to any course than going through the motions. If you really do want to learn how to choose the right online classes for you, you need to focus 100 percent on the tasks at hand so that you can come out of the course with the knowledge you need to succeed.

* Is the Course within Your Budget? – You never… ever… want to go into debt to take a course unless you’re sure that you can afford to pay off the debt soon (usually within six months is a good rule of thumb) or you know for sure you will devote yourself to putting into practice what you learn so that you can earn the money back. If the course is outside of your budget, you can work on earning the money first to pay for the course outright. There is never just one chance today for any type of course, no matter what the sales page says. Also, the choice of online businesses nowadays  can spread across many niches.

* What Value Does the Course Offer You? – Outside of learning something that the course teaches you, what other types of value does the course offer? Will you be able to put into practice what you learn to earn money, lose weight, or get your life in order? What are the benefits of taking this course outside of the immediate knowledge you’ll get?

* Will You Really Use the Knowledge? – This is the time you need to be honest and get real about yourself and your intentions. Usually the past is a good indicator of how you’ll behave in the future. Have you taken other courses that you did nothing with, or worse, you paid for it and did not even complete it? If you paid for a course or book or lesson that you did not even finish, what makes this one different? Will you really use this course?

* Is Your Internet Connection Good Enough? – This is very important because if you live in a remote area and the course is completely online with video, you may not be able to use the course if your internet connection is slow. Some courses are delivered in text via email and you can probably do those, but if the course has a lot of technology associated with it, make sure that you can view it properly before paying for it.

Ask yourself How to Choose the Right Online Classes for You and answer honestly before investing money in any online class. That’s the only way to be sure that you aren’t wasting your time, money and effort. Any type of online course can be beneficial if you devote yourself to learning the lessons and then put them into practice. Take a look at what I am doing to build my own home businesses to see if they are of interest to you. they each have their own educational training and business systems included.                             Take a look….











Kind regards





Trevor Tillotson

Mind Your P’s and Q’s – How to Maintain Your Reputation Online

Whether you’ve been in your online business for a while, or even if you are new to building your online business, you will be aware that it can take years to build your reputation but only minutes to destroy it. It’s imperative that as business owners we do what it takes to maintain our good reputation. Thankfully, there are easy ways to make sure you know how to maintain your reputation online if you just… focus on it.






                                                                                                                                   * Sensationalism Often Rules Online – Being an online business owner and part of the online business community is kind of like being in a reality show in some ways. Sensationalism and gossip seems to be the rule. But, if you realize this going in, you can avoid problems by not being party to the gossiping and always staying above the fray. Hey, just be honest, be yourself, and always strive to be helpful and add value.

* Perception Is Reality – It really is… so, until someone proves differently online, the perception people have of you is reality. Dr. Phil says this is the truth for everyone, online or not. How people perceive you is what’s real, so be you… try to ensure WYSIWYG and as close to reality as possible. That way it will be easy to maintain.

* Be Proactive… Everyone Has A Story – You can tell your story online by blogging, being part of online groups, by social network interaction and by being the one to tell your story. Tell your story every chance you get. When you are proactive with your story and information, that will be what people find, and relate to, when they search for information.

* Manage Security Issues – Set privacy settings on private social media; keep your information close to your vest so that no one can ever break into your private sources of information. This is because it can be used by competitors or scammers against you in a negative way to make you look bad.

* Stay on Top of Branding – The information that you put out about your company as far as branding is important. Like your story, it’s the identity and information your audience believes about you. Your branding is how your audience feels when they hear about you, and exemplifies not only your identity but what your business stands for.

* Establish Expertise – To really manage your online reputation, set out to show that you’re the expert in your niche. Become the “go to” person for that niche in a way that overwhelms the competition and firms up your reputation as a leader.

* Maintain Your Integrity – Always be honest to yourself and your Team. Even if you make a mistake, stand up and admit it, and publicly always seek to show your reliability and that you are who you say you are. That perception is all-important.

* Nothing Ever Disappears Online – Remember that nothing ever disappears online – like a digital tattoo. You can cover it up with good information, but it’s better to accept it if something is there out that you don’t really want out there. Once it’s there work to bury it, but also work to embrace it and turn it into a positive.

The single most important point about maintaining your reputation is to always be the one to tell your story, and keep that story at the forefront of your online persona. In addition, you should seek to be who you really are and not put on a façade. After all, the truth will always rise to the top and the last thing you want is to come across as if you’re trying to trick people by not being… the real you.

From the real me…





Trevor Tillotson

How To – Learn from Every Mistake to Avoid Repeating It

One of the most important things I have learned as an online business builder is to learn from not only my own mistakes but also those of other people. That’s why they say that in business “you shouldn’t seek to always reinvent the wheel but instead to improve upon it”. I soon realised that there is no reason why you can’t learn from those who went before you, and then add to it to make it even better. Repeating mistakes is what can hold you back from success, so that’s why it’s very important to learn from every mistake to avoid repeating it.

Thinking about retirement work

* Seek Acceptance – Remember that, as some of the world’s greatest inventors and scientists, mistakes are important components of success, so first you need to accept that you have to make mistakes to experience success. Mistakes are just part of your journey and you will make them. If you accept that they’re part of your journey, it will make experiencing mistakes easier to learn from.

* Forgive Yourself Your Mistakes – It’s Not Your Fault! – As you move through life, one of the biggest problems that happen from mistakes is the inability to forgive yourself. Everyone on earth makes mistakes and if you’re one of the people who are trying new things and to start a business going out of your comfort zone, you’re going to make even more mistakes. It’s okay; forgive yourself.

* Analyse What You Could Have Done Differently – When you realise a mistake has been made, it’s important to look at the entire situation to figure out what you could have done differently. Look back at different junctures where you had a choice. With hindsight, of the mistake, you should now see more clearly what might have worked better and why. Don’t beat yourself up; just acknowledge this fact. If you are online marketing this is where you would use “split testing”.

* Ask Others for Their Opinion about the Situation – Surround yourself with successful people in your niche… there are experts that you can ask for opinions, such as life coaches or business coaches as well as your community. Share your business ideas and ask for opinions. Don’t worry about criticisms because that’s going to help you in the long run. The important thing is to learn from peoples opinions and toss out the rest.


* Learn Your Limits – When you make a mistake you’ll learn more about your limits, and usually you can go so much farther than you think you can go. You’ll expand where you can go and what you can do by pushing your limits.

* Reveal Factors We May Have Missed – When mistakes happen, there is a huge opportunity to realize things that you didn’t know at the time. For example, you might learn that you’re weak on a certain skill and need to bone up, or you might learn that you’re really good at something too.

* How to Recognize Opportunities – If you never take chances which mean you might make a mistake, you may miss great opportunities. And actually making a mistake may reveal even more opportunities than having a success.

* Congratulate Yourself – The honest truth is, if you’ve made a mistake that means you’ve gone out of your comfort zone and pushed yourself and taken a risk. You should congratulate yourself for your fortitude and then move on… you now know how to  learn from every mistake to avoid repeating it.

Mistakes are part of success and without mistakes no one would ever learn anything. There is a belief that is borne out by experience that real growth comes from learning from mistakes because once you make one, if you learn from the lesson you can go a lot farther than you may have ever thought.

Here’s To Your Future Mistakes… long may you learn from every mistake to avoid repeating it!





Trevor Tillotson

PS: Here’s a result of one of the biggest mistakes I ever made when building my own online business… it turned out to be my best mistake in the end… Click on the image to learn more…


Challenges and Concerns for Female Entrepreneurs

Well, what are the real challenges and concerns for female entrepreneurs… the question is obvious isn’t it? however the answers are not to obvious and are pretty unique to women.

When it comes to becoming an entrepreneur, women may have some perceived challenges from the start. However, these challenges can easily be taken head-on with some education and perseverance. Let’s go over these challenges and learn how to deal with them before they cause problems.

* Being Perceived as Bossy – Sometimes in our society women who are strong are seen as bossy while a male who does the same thing is seen as strong. But, instead of worrying about that perception, women should learn to take charge and not worry about other peoples opinions. When someone accuses you of being “bossy,” take charge of the situation and highlight examples of males in the same position as yourself. Do this and most reasonable people who are exposed to their inadvertent sexism will change their stance.

retired lady home business2

* Building Networks – Because of the mis-conception that most people who are business owners are men, many groups seem to be male centric. However, today particularly in the age of e-commerce and online marketing, there are many groups either dominated by women or available for women to join. But, don’t wait around for women-centered groups to develop in your niche; show your strength by joining the groups that are male dominated, earn the respect of your peers and take a leadership approach. Don’t be afraid to be a leader. You’ll be more respected and openly accepted than you think.

* Finding Funding – It can be a real problem when it comes to going to banks and finding funding from angel investors. Most angel investors happen to be men right now, and due to that, most of the connections follow the “good ol’ boy network.” You may have to do something to really differentiate yourself to get that type of funding, but it can be done. Alternatively rather than developing an off-line business which may need a huge capital outlay, consider starting an on-line home based business which requires minimal capital investment to get started.


Protection Through Gold (PTG) is just one example of such a business which though comprising various income streams has Karatbars Gold Bullion as its primary/core business opportunity.

* Being Well Balanced –This is one of the biggest challenges and concerns for female entrepreneurs wanting to start a business… traditionally women have been expected to do everything well. They are expected to take care of their homes, their children, and do well in business too… often all at the same time. It’s not really fair to expect women to do all of that, but the fact is that that’s the idea many people have perpetuated and allowed to prevail. Most women today challenge these assumptions and expect help from their family and partner, make sure you do just that… demand equality.

* Managing Time – Due to the above expectation that women will handle all things family and home, sometimes managing your time can be an issue. However, if you remember to ask your partner to help, or hire help, you can get better. Don’t outsource anything that is imperative for you to do. Most women in leadership roles have learned to “work smart”. For example, it’s important to do bath time, and you should do your own webinars, but someone else can clean the house, and someone else can set up the technology for your webinars.

* Fear of Success – This is not really a problem isolated to women, but there is a high prevalence of women who seem to shy away from success. Success carries a lot of responsibility and it can be overwhelming at times. Respect yourself the way you want others to respect you. If you want to be a successful business owner, you have to see yourself as one first before anyone else will do the same.

* Find and Surround Yourself With Role Models – Every news report, business article, magazine and so forth often perpetuates the idea that women are in the minority in business. But the fact is that in the USA, women own 10.6 billion businesses and are the fastest growing segment of business owners in the world. Women currently own more than 28 percent of all non-farm businesses in the USA.

What ever you do… don’t allow your gender to define who you are as an entrepreneur. You can meet every challenge and become very successful in your business niche by joining with your peers to embrace who you are each and every day.

Kind regards





Trevor Tillotson