Broad or Narrow Niche: Which Is Best for Affiliate Marketing Products?

Hi Everyone

New to Affiliate Marketing?

Understanding your Niche is key to ensuring your online business building success.

The basic affiliate formula is to find out what people need, locate it, test it out, and then recommend it to them. When you think of that, you realize immediately that a narrow niche over a broad niche is going to be better. It’s going to be better for a variety of reasons which are listed below.

* You Need to Get to Know Your Audience – If you have too broad of an audience, it will be very difficult to get to know your audience and develop a tribe of people who follow you. Some people may be scared of niching it down too much, but the truth is, the more you can niche (or narrow) it down the more success you’ll experience.

* It’s Easier to Sell Someone Something They Already Want and Need – When you truly know your audience (which is simpler to do when you know who they are and where they hang out), you can offer the exact items they need exactly when they need it. It’s like reading minds, and your audience will appreciate it and buy more.



* Targeting a Narrow Audience Is Simpler – When you have a narrow audience to target, you’ll find it easier to locate products and services for them. Plus, you’ll find communicating with them a lot easier. In fact, you’ll be able to build a community of this narrow audience that is begging for what you are offering.


Affilorama is a “done for you” Affiliate Marketing System and Education Platform which can assist you to narrow down your Niche Audience and build a successful home/online business. Click Here… or… On the image above to learn more.

* Be As Descriptive As Possible – It’s easier to create descriptions that speak to your audience if you know exactly who they are. And it’s hard to know who they are if you’re branching out too far and just trying to promote anything to anyone.

* Promote Only Products and Services You’ve Tried – This is a hard one for some affiliates to wrap their brain around, but it’s really important. If you’ve not at least tried one product from the creator, how can you possibly recommend it to anyone? Testing products, and knowing the audience they are meant for, will help you determine if it’s even something you want to promote.

* Be Where Your Customers Hang Out – If you know exactly who your audience is, you’ll know where they hang out. You’ll be able to locate Facebook groups, forums and more that are places you can promote your offerings.

* User Experience Is Most Important – When you focus on the user rather than your bank account, you will find that all of your marketing is so much better. Not only will you choose higher quality merchandise or services to promote, you’ll also be able to create higher quality information to go with it.


* Email Marketing Is Imperative – One of the most important things about affiliate marketing is email marketing. If you want to move people from social media or your website to your email list, you need to be able to attract your specific audience and then please them with the content you deliver on a regular basis. You can’t do that very well if your audience is too broad.

GVO provide an autoresponder/email marketing system at an amazingly low cost to anyone starting a home business. Clicking here … or the image above will tell you more.

In any of my online business ventures, I have learned that having a narrow (0r drilled/narrowed down) niche is always better for quality and value for money product creation, marketing and sales. You can’t beat knowing who you’re dealing with and what they want and need for helping you choose the right products to promote to them.

All the Best





P.S. Don’t forget… you can contact me on Skype (trevor.tillotson) using the heading “Team Member” if you need any assistance

How to Choose the Right Online Classes for You

There are so many choices for online courses today that they can become overwhelming. There are ways to figure out which online classes are for you, though, if you sit down and ask yourself a few important questions you’ll instinctively know how to choose the right online classes for you.

* Is the Course Legitimate? – When you’ve discovered a course about something you’re interested in, ask yourself if this course is put out by someone who truly knows and understands what they are talking about. For example, if you’re looking for a course on how to self-publish your first book, did the creators themselves do what they’re suggesting successfully? Or, is the course put out by a well-known university or college? When you answer that question you can move on to the other questions.

* Do You Want Credit for Your Course? – If you want some sort of college credit for taking the course, you need to find out if the course qualifies. Some will say that they qualify for continuing education units, in which case they do. If they don’t say so, then they probably do not offer any sort of college credit. That doesn’t mean the course is useless, though. Sometimes learning is for another reason outside of getting credit down on paper, such as to further your career. Often with online business training it is done in house provided by experienced top selling entrepreneurs who use the same systems, training and education to get the often amazing results that they achieve.

* Do You Have Enough Time? – Look over the requirements of the course and determine if you actually have the time to properly devote to taking the course. There is more to any course than going through the motions. If you really do want to learn how to choose the right online classes for you, you need to focus 100 percent on the tasks at hand so that you can come out of the course with the knowledge you need to succeed.

* Is the Course within Your Budget? – You never… ever… want to go into debt to take a course unless you’re sure that you can afford to pay off the debt soon (usually within six months is a good rule of thumb) or you know for sure you will devote yourself to putting into practice what you learn so that you can earn the money back. If the course is outside of your budget, you can work on earning the money first to pay for the course outright. There is never just one chance today for any type of course, no matter what the sales page says. Also, the choice of online businesses nowadays  can spread across many niches.

* What Value Does the Course Offer You? – Outside of learning something that the course teaches you, what other types of value does the course offer? Will you be able to put into practice what you learn to earn money, lose weight, or get your life in order? What are the benefits of taking this course outside of the immediate knowledge you’ll get?

* Will You Really Use the Knowledge? – This is the time you need to be honest and get real about yourself and your intentions. Usually the past is a good indicator of how you’ll behave in the future. Have you taken other courses that you did nothing with, or worse, you paid for it and did not even complete it? If you paid for a course or book or lesson that you did not even finish, what makes this one different? Will you really use this course?

* Is Your Internet Connection Good Enough? – This is very important because if you live in a remote area and the course is completely online with video, you may not be able to use the course if your internet connection is slow. Some courses are delivered in text via email and you can probably do those, but if the course has a lot of technology associated with it, make sure that you can view it properly before paying for it.

Ask yourself How to Choose the Right Online Classes for You and answer honestly before investing money in any online class. That’s the only way to be sure that you aren’t wasting your time, money and effort. Any type of online course can be beneficial if you devote yourself to learning the lessons and then put them into practice. Take a look at what I am doing to build my own home businesses to see if they are of interest to you. they each have their own educational training and business systems included.                             Take a look….











Kind regards





Trevor Tillotson

Mind Your P’s and Q’s – How to Maintain Your Reputation Online

Whether you’ve been in your online business for a while, or even if you are new to building your online business, you will be aware that it can take years to build your reputation but only minutes to destroy it. It’s imperative that as business owners we do what it takes to maintain our good reputation. Thankfully, there are easy ways to make sure you know how to maintain your reputation online if you just… focus on it.






                                                                                                                                   * Sensationalism Often Rules Online – Being an online business owner and part of the online business community is kind of like being in a reality show in some ways. Sensationalism and gossip seems to be the rule. But, if you realize this going in, you can avoid problems by not being party to the gossiping and always staying above the fray. Hey, just be honest, be yourself, and always strive to be helpful and add value.

* Perception Is Reality – It really is… so, until someone proves differently online, the perception people have of you is reality. Dr. Phil says this is the truth for everyone, online or not. How people perceive you is what’s real, so be you… try to ensure WYSIWYG and as close to reality as possible. That way it will be easy to maintain.

* Be Proactive… Everyone Has A Story – You can tell your story online by blogging, being part of online groups, by social network interaction and by being the one to tell your story. Tell your story every chance you get. When you are proactive with your story and information, that will be what people find, and relate to, when they search for information.

* Manage Security Issues – Set privacy settings on private social media; keep your information close to your vest so that no one can ever break into your private sources of information. This is because it can be used by competitors or scammers against you in a negative way to make you look bad.

* Stay on Top of Branding – The information that you put out about your company as far as branding is important. Like your story, it’s the identity and information your audience believes about you. Your branding is how your audience feels when they hear about you, and exemplifies not only your identity but what your business stands for.

* Establish Expertise – To really manage your online reputation, set out to show that you’re the expert in your niche. Become the “go to” person for that niche in a way that overwhelms the competition and firms up your reputation as a leader.

* Maintain Your Integrity – Always be honest to yourself and your Team. Even if you make a mistake, stand up and admit it, and publicly always seek to show your reliability and that you are who you say you are. That perception is all-important.

* Nothing Ever Disappears Online – Remember that nothing ever disappears online – like a digital tattoo. You can cover it up with good information, but it’s better to accept it if something is there out that you don’t really want out there. Once it’s there work to bury it, but also work to embrace it and turn it into a positive.

The single most important point about maintaining your reputation is to always be the one to tell your story, and keep that story at the forefront of your online persona. In addition, you should seek to be who you really are and not put on a façade. After all, the truth will always rise to the top and the last thing you want is to come across as if you’re trying to trick people by not being… the real you.

From the real me…





Trevor Tillotson

How To – Learn from Every Mistake to Avoid Repeating It

One of the most important things I have learned as an online business builder is to learn from not only my own mistakes but also those of other people. That’s why they say that in business “you shouldn’t seek to always reinvent the wheel but instead to improve upon it”. I soon realised that there is no reason why you can’t learn from those who went before you, and then add to it to make it even better. Repeating mistakes is what can hold you back from success, so that’s why it’s very important to learn from every mistake to avoid repeating it.

Thinking about retirement work

* Seek Acceptance – Remember that, as some of the world’s greatest inventors and scientists, mistakes are important components of success, so first you need to accept that you have to make mistakes to experience success. Mistakes are just part of your journey and you will make them. If you accept that they’re part of your journey, it will make experiencing mistakes easier to learn from.

* Forgive Yourself Your Mistakes – It’s Not Your Fault! – As you move through life, one of the biggest problems that happen from mistakes is the inability to forgive yourself. Everyone on earth makes mistakes and if you’re one of the people who are trying new things and to start a business going out of your comfort zone, you’re going to make even more mistakes. It’s okay; forgive yourself.

* Analyse What You Could Have Done Differently – When you realise a mistake has been made, it’s important to look at the entire situation to figure out what you could have done differently. Look back at different junctures where you had a choice. With hindsight, of the mistake, you should now see more clearly what might have worked better and why. Don’t beat yourself up; just acknowledge this fact. If you are online marketing this is where you would use “split testing”.

* Ask Others for Their Opinion about the Situation – Surround yourself with successful people in your niche… there are experts that you can ask for opinions, such as life coaches or business coaches as well as your community. Share your business ideas and ask for opinions. Don’t worry about criticisms because that’s going to help you in the long run. The important thing is to learn from peoples opinions and toss out the rest.


* Learn Your Limits – When you make a mistake you’ll learn more about your limits, and usually you can go so much farther than you think you can go. You’ll expand where you can go and what you can do by pushing your limits.

* Reveal Factors We May Have Missed – When mistakes happen, there is a huge opportunity to realize things that you didn’t know at the time. For example, you might learn that you’re weak on a certain skill and need to bone up, or you might learn that you’re really good at something too.

* How to Recognize Opportunities – If you never take chances which mean you might make a mistake, you may miss great opportunities. And actually making a mistake may reveal even more opportunities than having a success.

* Congratulate Yourself – The honest truth is, if you’ve made a mistake that means you’ve gone out of your comfort zone and pushed yourself and taken a risk. You should congratulate yourself for your fortitude and then move on… you now know how to  learn from every mistake to avoid repeating it.

Mistakes are part of success and without mistakes no one would ever learn anything. There is a belief that is borne out by experience that real growth comes from learning from mistakes because once you make one, if you learn from the lesson you can go a lot farther than you may have ever thought.

Here’s To Your Future Mistakes… long may you learn from every mistake to avoid repeating it!





Trevor Tillotson

PS: Here’s a result of one of the biggest mistakes I ever made when building my own online business… it turned out to be my best mistake in the end… Click on the image to learn more…


How to Leverage Growing Technology to Be Competitive

One of the most amazing things about owning an online/offline business today is that there is so much technology that is continuing to grow and improve. This technology makes it even more possible for you to be successful as a business owner without having to hire a lot of people, or pay for high-cost infrastructure. The barriers to entry are lower than ever for entrepreneurs that have an idea and go for it. Here’s how to leverage growing technology to be competitive and make the most of the wealth of technological application available.

    1. Use Cloud-Based Project Management Software to Stay Organized

Software like, and others allows you to keep yourself and a team of contractors organized in such a seamless way that even land-based businesses are starting to implement these solutions. The more organized a business is, the more that they can get done in a shorter amount of time – thus saving one of their most valuable resources, which is time, for other projects

2. Move to the Cloud for More Security and Flexibility

There is so much to love about cloud technology, but one of the best features is the fact that you can access your information from anyplace and keep it more secure. It might seem scary to have your information in the cloud, but it’s actually more secure than if it’s on your hard drive on your PC. The reason is that if you have a fire or a theft, the information is not accessible without the right password. Cloud-based systems use backups to keep your information safer.


3. Automate More to Free Up Time and Appear Bigger

Even as a sole proprietor you can run a multi-figure business using automation. The type of automation available, from email marketing, shopping carts, customer service management and more, is an important part of running a business today. You can manage a huge business without using up all your time if you use the right automation.

4. Increase Your Skill Resources by Outsourcing around the Globe Using Cloud Solutions

Due to the internet you can now outsource around the world using services like, investing in less expensive and even more talented labor which will help you increase the skillset you have to offer your customers. Due to services like Dropbox, Basecamp and others, working with others is easier than ever.

5. Use Online Bookkeeping Software to Automate Financial Information

Save time doing your bookkeeping by setting up automated bookkeeping with solutions like Go Daddy Bookkeeping, which work with your bank and or PayPal to automatically enter income and expenses. This means you can cut down on how much time you have to spend on bookkeeping duties.

6. Increase Customer Service Satisfaction by Using a Cloud-Based CRM Solution

Customer relationship management can be automated for the most part, with only the most serious situations being dealt with in person. Set up a searchable FAQ so that your customers can first serve themselves and only escalate to individual service when needed. This can cut down on your time expenditure but also help improve customer satisfaction.

7. Perform Online Webinars and Training to Save Money and Time

If you have a team, or you want to build a team, using online webinar systems can save time and money on training for your business. Training costs a lot of time and money when you have to meet in person. Putting training online that is automated can be even better. For example, once you record one live webinar, you can put it in training for people to watch later.

8. Start an Online Storefront Using Cloud-Based Shopping Cart Technology

If you sell physical products or digital products, starting an online storefront is easier than ever due to the growth of cloud-based shopping cart technology. You don’t have to install a native application anymore; instead you can get a full service shopping cart that works for all types of businesses, for example, which works for physical and digital products. If you are interested in drop shipping and learning how to sell products without holding stock you can find out more at





Technology is there for you to use, to help you make your business even more successful. Even if you’re a business of one, you can appear to be much larger than that with the proper use of technology to your advantage.

All best wishes




Trevor Tillotson

Free Online Classes to Boost Your Marketing Skills

Free online classes to boost your marketing skills are more accessible than you might imagine.

It may not seem like it but the truth is, marketing education can be had for free. They say you get what you pay for so your mileage may vary, but the courses listed here are legit and you will learn a lot if you apply yourself. Taking online marketing courses can help you improve your business exponentially if you put into practice what you learn.

* Google Online Marketing Challenge – This is listed first because it’s probably the most important and most helpful one. Why? Well, when it comes to online exposure and marketing, obviously Google is the boss. Google Search is still the most effective and biggest search engine there is, so if Google teaches it to you, it’ll work. What’s more, you can also get certified if you choose.

* Constant Contact Courses – Even if you aren’t a subscriber to Constant Contact’s email autoresponder service, you can sign up for this Social Media 101 Quickstarter Course. You’ll receive social media marketing for beginners for many different platforms, including Facebook, Twitter, LinkedIn, Pinterest and more – all for free.

* Copyblogger Content Marketing Mastery – Even though it’s from 2014, it has a lot of great stuff in it. You get 16 eBooks and 20 emails to learn about internet marketing. It’s called Internet Marketing for Smart People. In fact, Copyblogger often puts out free education, white papers, and more. Sign up with them if you’re not already, to get up-to-date information about marketing.

* Marketing Certification from HubSpot – Always amazing, always free and open to anyone who wants to do it, this certification course will give you comprehensive information about inbound marketing, email marketing, and more. If you become a member of HubSpot, there is even more education in the form of free online classes to boost your marketing skills right at your fingertips.

* The Open University – This is a real university that is free for everyone. They have numerous marketing courses, from social marketing to marketing communications. You can sign up and learn anything you want to learn via the Open University, and if qualified you can even volunteer to teach a course.

* The American Marketing Association – You can listen to numerous podcasts about marketing free of charge. If you join as a member, you can get access to even more education about marketing free of charge. In addition, they have online TV episodes.

* Academic Earth – They currently offer six free online courses about marketing, from entrepreneurial marketing to a strategic marketing measurement. The free online classes to boost your marketing skills provided here are older but you can still learn a lot about basic marketing from them.

* Udemy – Udemy offers many courses for a fee, and sometimes various teachers and instructors will offer their course free. Many introductory courses are free, which includes marketing courses.

You can also take free courses with MIT and other schools. All you have to do is perform a search for “free online marketing courses” and you’ll find a lot of choices. You can learn a lot if you just put your mind to it.

Happy searching





Trevor Tillotson

PS: For those of you still searching for a home business, there are some amazing online/home business opportunities which also include free education, training and free marketing systems as part of their business package. Three guaranteed, trusted and legitimate online business opportunities I use personally are………..












PPS: Watch out for my next post on… “How to Choose the Right Online Classes for You