Pros and Cons of Offering Customer Support via Social Media

Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions.

Business people standing with question mark on boards

It’s better to answer… if you can…

There are both advantages and disadvantages with offering customer support via social media, of course, and these are detailed below.

1. Pros

There are a number of positives about performing customer service on your social media accounts that you should know about. These pros really do overcome the negatives.

Your Business Will Grow

Today consumers want to talk to you on social media because that’s where they are. They use social media more than the telephone to deal with everything. When you are good at answering and responding on social media, it will make your business grow. As consumers see – in a very public way – how you deal with issues, they’ll be that much more likely to want to purchase from you.

Your Brand Will Expand

One of the reasons you even start a social media channel is to get brand recognition. The better you are at updating and sharing with your audience, the more you can expand your brand. Dealing with customer service on social media causes content to be produced that offers even more information for the consumer before they choose to be part of your client roster.

Social Media Is Inexpensive

This is the very best thing about using social media. In most cases it’s basically free to start, other than perhaps some social media monitoring tools that you might want to use like Buffer or Hootsuite. In any case, the cost is very low compared to traditional customer service means such as a call center.

Links:
Buffer – https://buffer.com/
Hootsuite – http://www.hootsuite.com/

2. Cons

Of course, nothing is perfect. There are pros and cons for everything you do for your business. Thankfully all of these cons can be controlled by having a process and a system for ensuring that you are able to answer questions in a way that doesn’t look bad for your brand.

Your Actions Live Forever

Online, as you know, your actions really do last forever. Even if you delete something, there are ways to find it. People also take screen shots and use them against people. So, create a system, have standardized responses, and rules of the road for any person dealing with the public.

You May Miss Some Issues

Social media is not very linear. It can be very hard to be sure every last question was answered and every situation was dealt with. Again, if you create systems and standards, you will be a lot better off and be less likely to miss as many issues.

Too Many Channels May Cause Confusion

When you have many social media accounts, someone may ask the same question in multiple places – which can make you feel as if you’re always answering the same questions. You’ll have to work out a process to deal with this and keep track. But, it is something you can control as long as the process is in place.

As you see, with these pros and cons, you can clearly count on the fact that you will need to do some customer service on social media if you have social media accounts. Therefore, you need to set up some sort of process and system to make it work for your business.

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Trevor Tillotson

P.S. Contact me on Skype: trevor.tillotson – message title “Social Media”

How to Start Marketing without a Social Media Following

Not everyone who ends up being very successful in their chosen business has 100K social media followers. You can start marketing without worrying about your social media following…

…if you want to.

The following ways will not only help you market your business but will also help you build your social media following for the future.

* Advertisements – Today anyone can open a Google AdSense account, a Twitter Ads account, a Facebook Ad account and a YouTube Ads account. It doesn’t cost very much either to run ads with any of these services.

* Affiliates – An affiliate is someone who sends you prospects, leads or orders and gets paid a percentage or a set amount. You can set up affiliates using software like E-junkie.com or aMember.com which tracks how much they sell so you can pay them.

Or, you can build a very successful home business as an “affiliate marketer” where you sell someone else’s product or service and get a commission in the same way.

My own top rated affiliate program is Karatbars International which allows me to introduce people to Gold purchasing as a way of securing savings by buying small amounts/ingots of currency grade gold. As well as securing my families financial future I can earn an income/commission from the business development activities of the people I introduce to Karatbars. If you are interested click on the image below…

KaratbarsBannerad960x188_20140313_15cefd738430e2a1a3da5f0be8e25ddf_jpg

* Live Events – This is a great way to market your business. You can also sponsor them and not even go to them. Send other people with T-shirts, information, and more. You can also host them, speak at them, and be a big part of live events, which will get a lot of attention.

* Content Marketing – As always, content marketing never goes out of style. Start blogging, guest posting, creating videos, memes, infographics and other types of content for your audience on a regular basis, based around your goals.

* Email Marketing – One of the things you should always be doing is building your email list. An email list is better than a website, social media or any other method of marketing. It’s not supposed to be a replacement but it’s a must-have for any serious business owner.

GVO offer one of the webs most comprehensive value for money online business tool kits. The Host Then Profits System provides Autoresponder, Free Domain Hosting, Blogging Platform, Video Marketing Produce and a Conference Room for producing and presenting your own webinars. Click the image below to take a look…

gvo-htp-banner

 

 

 

* Traditional Marketing – Don’t underestimate radio, TV and print advertisements as a way to market your business. This works really well if you have a live event planned. Even if you’re inviting people online, you definitely should run an offline advertisement in the local area.

* Webinar Marketing – A really awesome way to build your email list, get more social media followers and market your goods and services is to have a webinar. Choose the topic that works for your audience, solves a single problem for them during the event, and is an avenue to show what you know and how you can help them.

Host Then Profits by GVO will provide everything you need to make your webinars a success.

* Joint Venture Partners – A JV partner is someone who you agree to work with for a short-term project. If you can find someone who does have a following, and who needs your help with something amazing and is willing to partner with you, you can make more sales faster than you can alone.

Once you have worked out what is best for your home business you will come to realise that marketing without a social media following is not very different from marketing with a social media following.

Just like any other serious business, you will just need to spend a little more time and money on ads in order to build up your following.

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Trevor Tillotson

PS: You can contact me on Skype: trevor.tillotson

PPS Use the heading Karatbars in your message

 

Affiliate Marketing on Social Media

Hi Team

As promised earlier this week, here’e the first instalment touching on the different “online marketing/home business strategies.

Firstly I thought  we should take a look at…

…Affiliate Marketing (building a business to sell someone else’s product or system)

affiliatemarketing6As an Affiliate Marketer you really can improve your affiliate marketing business by using social media. Some people say you don’t even need your own website to become an affiliate marketer and in many ways, with the advent of social media this is true. Try using social media marketing in these ways to improve and boost your affiliate marketing business.

* Promote Quality Products and Services – It’s imperative that you keep the trust of the people you promote to. The only way to ensure that a product is amazing is to try it. At the very least try at least one product from each creator before you promote all their stuff. You want them to have top-notch customer care and a great product. After all, you’re telling your audience and your people to go buy it from that person.

* Create a Redirect – When you have an affiliate link it’s usually very ugly, and if the owner of the product changes their mind about the network they want to use you’ll have a hard time finding all the times you used the link. But, if you create a redirect you only have to change that link in one place if it should change. Find instructions on how to create a redirect on this site: https://yoast.com/cloak-affiliate-links/

onlinemarketing5

* Provide Quality Content – Don’t just post content for the sake of publishing. Instead, focus on quality content that has the interest of your audience. You don’t have to make everything be about the product you’re promoting, but it should all be related. It’s tempting to post videos of cats but unless you’re selling pet-oriented stuff, don’t do it. Keep it the most relevant that you can.

* Grow Your Email List – On every social media page there should be a way to get people to sign up for your email lists. If you get people on your email list from social media, then you can market your affiliate products directly to them, knowing they’ve already been interested.

* Set Up Your Own Facebook Page – With more than a billion people using Facebook worldwide, it offers a lot of potential for affiliate marketing. The best place is to start your own Facebook page for the offer you’re trying to promote. You can then post pictures of the product, testimonials, and more right through the page.

* Be Relevant on Twitter – Twitter is a great place to promote affiliate products but the stream moves so fast, and everything is so quick that you have to be extra creative to make it work. Personalize your messages, and recommend only products you know for sure are amazing and that are relevant for your audience. Use a link shortening service but ensure that they allow affiliate links.

* Pinterest Encourages Commerce – Unlike a lot of social media sites, Pinterest likes it when people conduct business on their site, so they make it relatively simple to do it with Pinterest gift pages. Just include your affiliate link within any image you share. Create a separate board for your affiliate products using your website URL, and then use the item URL for each of the pins you add to the board.

If you know that the products you’ve chosen to promote are valuable for your audience, there is no shame in promoting them the same way people promote their own products. Just follow the rules for each social media network as well as the product affiliate rules as you move forward.

Cheers

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Trevor Tillotson

P.S. Take a look at one of my affiliate businesses here …

SaleHoo

 

 

 

P.P.S. SaleHOO is a business system promoting “Drop Shipping” …

…the ultimate way to sell someone else’s products

Confused About Marketing On Facebook – Try This Advice Today

The reason I have this banner at the start of this article is … well … very obvious to those who want to immediately cut to the chase with Facebook marketing.

What strategies lie within will assist you to hit your Facebook advertising success … right out of the park!!!

For everyone else … if you are …

Confused About Marketing On Facebook – Try This Advice Today

Have you been told that Facebook marketing is a must for your business to survive? If you’re a bit confused here, no worries. This article will break down all there is to know about Facebook marketing.

Facilitate regular interaction with your followers so you understand their needs and interests. Make sure you notice when people make posts on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. When someone posts on your page, make sure to respond to them.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage new subscribers by offering free products. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page which is always a plus.

Make a group rather than a page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and switch it to Promoted Post via your Wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.

Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment? If not, use targeted ads instead to bring your message to your target audience.

Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.

With all of these tips, you now are ready to tackle some Facebook marketing. Go to your Facebook account now and begin using the valuable tips you have learned. The sooner you use Facebook, the sooner you can attract customers.

So, get started right now!

Trevor Tillotson

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PS. Watch this video link to learn more … CLICK HERE

I still think it is a pyramid scheme…A familiar Conversation?

I still think it is a pyramid scheme…

(Pyramid Scheme Cartoon by Pat Petrini)

This conversation centred around the statement “I still think it’s a pyramid scheme” between a Home Business Entrepreneur and a “Sceptic” as depicted by online business entrepreneur Pat Petrini is both comedic and educational

I’m sure many will relate to it as it is a conversation that those of us building a home business online have been exposed to … on more than one occasion, especially in the early days of entering the “profession”.

Watch the video above or read the transcription below … it’ll bring a smile to your dial!!!

The main reason for posting this particular blog is to provide encouragement for those currently facing this level of scepticism which in the early years of building a business online is likely to be from friend’s & family members … “What’s that weird stuff you’re getting involved with mate” was the usual question & then the conversation would go through a similar dialogue as this.

The take home message is … if someone is just not getting it … no matter how you describe your business to them … don’t try to “recruit them” … they will never “get it”.

Believe in your business & believe in yourself … ignore the sceptics and surround yourself with, or connect with, like minded people … like here …

http://www.empowerhorizon.co

Here’s the script …

I still think it is a pyramid scheme…A Familiar Conversation?

I have decided that my job sucks, the economy sucks, and the only way things are going to get better is if I do something about it.

Skeptic: What are you going to do

I’m going to build a network marketing business.

Skeptic: What is network marketing?

A network marketing company allows you to build your own business, by creating a group of distributors and customers, that consume the product sold by the company.

Skeptic: That sounds like one of those ‘pyramid things’.

What do you mean by ‘pyramid things’?

Skeptic: One of those things where the only
people that make lots of money are the people at the top.

You mean like the company you work for?

Skeptic: But don’t you have to get in
early to make any money?

Actually, in a good network marketing
company, you can make more money than the people above you if you are more productive.

Skeptic: Are you sure it isn’t a pyramid scheme?

Yes

Skeptic: How are you so sure?

A pyramid scheme is where you make all of your money by recruiting others and there is no product or service being exchanged.

Skeptic: It still sounds like a pyramid
scheme.

In a legitimate network marketing company you make most or all of your money from people using the products.

Skeptic: It still sounds like a pyramid scheme.

In what way?

Skeptic: Because when you draw it out, it looks like a pyramid.

How is that relevant?

Skeptic: It just seems like a pyramid scheme.

If you were to draw out the organization chart of the company you work for; what shape would it be?

Skeptic: A pyramid.

If you were to draw out the organization chart of the church you go to; what shape would it be?

Skeptic: A pyramid.

If you were to draw out the organization chart of the girl scouts; what shape would it be?

Skeptic: A pyramid.

Are you understanding my point?

Skeptic: Yes. I had no idea there were so many pyramid schemes out there.

Skeptic: Do you really think you can make money with your pyramid scheme?

According to the US Department of Labor and the Direct Selling Association, with the same time and effort I’m five times more likely to earn over one hundred thousand dollars in network marketing than at my life sucking job.

Skeptic: Yes. I hate my job too. That is why I play the lotto every day after work. 16-22-84 baby.

Maybe you should start your own business also instead of completely leaving your future to chance.

Skeptic: But I have heard people say negative things about network marketing.

Like who?

Skeptic: Like my Brother-in-law.

Is he wealthy?

Skeptic: No.

Does he own his own business?

Skeptic: No.

Would you consider him a credible expert on the subject?

Skeptic: No.

Would you consider him a credible expert on any subject?

Skeptic: Not really.

Skeptic: But why do some people say that network marketing doesn’t work?

For the same reason that some people
think that our government’s social security program is sustainable; total ignorance.

Skeptic: Are there any credible experts that support network marketing?

Have you heard of Robert Kiyosaki; the author of one of the top selling financial books of all time?
Skeptic: No

He is a big supporter of network marketing. He calls it, ‘The Perfect Business’.
Have you heard of Donald Trump?

Skeptic: Yes. He has funny hair.

He is also a big supporter of network marketing.
Have you heard of Warren Buffet; the most successful investor of all time?

Skeptic: No

He is also a supporter of network marketing.

Skeptic: And you think these people are more credible experts than my Brother-in-law?

Yes.

Skeptic: I still think it sounds like a pyramid scheme. Are you kidding me? Have you been listening to anything that I have said?

Skeptic: Yes, but I still think it is a pyramid scheme.

Can you please explain your argument?

Skeptic: I just think it is a pyramid scheme.

I think I am going to leave now.

Skeptic: Wait, aren’t you going to try to recruit me?

No.

Skeptic: Why not?

I thought you said it was a pyramid scheme?

Skeptic: I did, but I think I want to join now.

I would rather shove thumb tacks into my eyes and walk into traffic than have an incompetent moron like you on my team.

[Skeptic stares in complete shock]

Skeptic: Oh.

Skeptic: OK. Talk to you later then.

Not likely.

Connect with me through social media or by leaving a comment below this blog.

Trevor Tillotson

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http://www.empowerhorizon.co